American Pet Products Association (APPA) CEO Steve King announced the Association has launched a new membership category aimed at addressing the unique needs of newer companies entering the pet industry. APPA’s Right Start Membership connects emerging pet product businesses with the resources they need to succeed.
“As the pet care community continues to evolve, more and more entrepreneurs are setting their sights on doing business in this industry,” said King. “APPA recognizes our responsibility to encourage growth through innovation and that start-ups play an integral role in ensuring the pet industry remains vibrant.”
The Right Start Membership category was developed with this specific group of new companies in mind, providing them with access to a wide range of member benefits including APPA’s market research, public relations program, export-import solution center, government and regulatory affairs and education resources. While companies designated under Right Start Membership are not eligible to participate at Global Pet Expo, these valuable benefits are designed to help set them on the path to success, especially in the retail space and for exhibiting in the future.
APPA is the leading trade association in the pet industry made up of more than 1,100 pet product manufacturers, their representatives, importers and livestock suppliers. Membership provides engagement with experts and other professionals, visibility to customers, and access to must-have business tools that give companies a competitive advantage.