Ark Naturals Unveils Bold New Brand Identity to Reflect Science-Backed Approach to Pet Oral Care 

Leading dental chew brand introduces modernized packaging to better communicate proven oral health benefits

Ark Naturals, a member of the Antelope family of brands and a trusted leader in pet oral health for over 25 years, today announced a comprehensive brand refresh featuring modernized packaging across its full product line.

Unlike traditional dental chews that rely solely on mechanical abrasion, Ark Naturals employs functional, science-backed ingredients that support oral health from the inside out. The brand’s core philosophy, “A Healthy Mouth, Every Day,” reflects its commitment to delivering more than surface-level cleaning.

“For more than two decades, Ark Naturals has been innovating beyond what pet parents expect from a dental chew,” said Katie Lilly, Chief Marketing Officer at Antelope. “This rebrand ensures our packaging reflects the sophistication of what’s inside: vet-formulated chews with functional ingredients like postbiotics and astaxanthin that work from within to support long-term oral health.”

The updated packaging prominently features clinical research, including Protection+’s proven ability to reduce tartar buildup by 78% compared to dry food alone.* New pack elements include clear chew counts for value comparison, concise benefit claims, and ingredient callouts highlighting postbiotics for microbiome support and powerful antioxidants. 

From gentle formulas for sensitive mouths to intensive cleaning solutions for stubborn tartar, Ark Naturals offers products in multiple sizes, textures, and formulations to meet every pet’s unique dental health needs. 

As part of the rebrand initiative, Ark Naturals is launching a brand new direct-to-consumer website, offering an enhanced online shopping experience with educational resources and personalized product recommendations.

The new packaging is rolling into retail and online channels now. Ark Naturals products are available at independent pet stores nationwide, major retailers including PetSmart, Petco, Amazon, and Chewy, and  ArkNaturals.com.

About Antelope:
Antelope is a leading provider of natural pet care brands with a focus on healthy, limited ingredients. Through their buy-and-build strategy, Antelope seeks to transform the pet industry by identifying and acquiring the highest-quality natural pet consumable brands and nurturing their growth. With a commitment to excellence, Antelope aims to become the go-to solution for pet owners searching for natural, high-quality pet care.

About Ark Naturals:
Ark Naturals is a leader in science-backed pet oral care, offering vet-formulated dental chews with functional ingredients that work systemically to support long-term health. Unlike traditional chews that only scrape teeth, Ark Naturals products feature clinically proven ingredients like postbiotics and antioxidants that promote oral microbiome balance and reduce plaque and tartar from within. With options tailored for every pet’s size, life stage, and dental needs, Ark Naturals delivers on its promise: “A Healthy Mouth, Every Day.”

*Ark Naturals Protection+ Brushless Toothpaste Dental Chews were clinically tested to determine potential reductions in plaque, tartar, gingivitis, and halitosis to support marketing and patent claims. Testing groups included 20 dogs fed dry food diet only (control) and 20 dogs fed the same dry diet in addition to the recommended regimen of two Protection+ Brushless Toothpaste Dental Chews per day.