Vanguard Awards: Eye and Ear Care

While it pains pet owners to see their animals in distress from any variety of eye or ear discomfort, most will seek out natural solutions before resorting to pharmaceutical options. 

Leaders like Pet King Brands understood the desire to do less harm when it unveiled its ZYMOX and Oratene lines more than 20 years ago. Given the products’ success, the company continues to devise new formats to ensure their proven-effective innovations remain accessible and convenient for a wide range of pet owners. “Since 1998, ZYMOX Dermatology and Oratene Brushless Oral Care have been trusted by pet owners to relieve problematic ear, skin and oral conditions in pets,” said VP of Marketing Deb Decker. “Our products are founded on a simple yet powerful principle: health care solutions should always do no harm. This unwavering belief continues to guide our commitment to providing safe, effective pet care products. Our journey began when Pamela K. Bosco, a true animal lover and visionary, sought a solution for her own German Shepherd, Elizabeth, who suffered from chronic ear infections. Pamela’s determination to find a safe, antibiotic-free remedy led to the creation of ZYMOX—a product that has since revolutionized pet health care. Today, ZYMOX has grown into a comprehensive line of ear, skin and oral care solutions suitable for animals of all sizes and ages.” 

“Vetericyn’s success in the category is largely due to our focus on being antibiotic free, non-sensitizing and providing remarkable results,” said Director of Marketing Geoff Hamby. “These product attributes give a tremendous boost of confidence to pet parents for treating eye and ear issues at home. We also have fantastic reviews across our entire line. As they say, the results speak for themselves.”

Hamby further explained what was behind these results. “Vetericyn Plus contains synthesized hypochlorous (HOCl), a revolutionary solution that is safe, non-toxic, won’t sting or burn and is incredibly effective,” he said. “The amazing thing about HOCl is it is also naturally produced by the body’s immune system. There are a lot of products in this category that are not backed by evidence-based medicine since regulatory oversight is lacking. We pride ourselves on making medical-grade products for the pet parent. Our products are produced in an FDA-regulated facility to strict quality guidelines. Vetericyn Plus Ear Rinse won’t sting or burn, won’t stain furniture or clothes and is safe if licked or ingested. There are not many competitor products that can make and back up those claims.”

Through the years, the category has grown crowded with similarly marketed products, but Pet King Brands stands the test of time. 

“We use only natural, enzyme-based formulas to provide therapeutic relief from common pet ailments,” said Decker. “Our LP3 and MD2 Enzyme Systems set us apart by targeting the root causes of infections, reducing the frequency of chronic issues and providing lasting relief all while offering preventative protection for longterm health. The enzymes in ZYMOX products are derived from natural dairy sources, ensuring that pets receive a chemical-free, gentle experience without harmful side effects.” 

Pet King Brands has noticed several successes from the last year. 

“As we continue to grow, our determination in producing the best products on the shelves remains the same,” she said. “We saw great success in the ZYMOX Advanced Enzymatic Ear Wipes, made to gently clean and soothe irritated ears with the LP3 Enzyme System. We also have exciting news coming soon regarding an addition to our line of enzymatic health care products for dogs and cats.” 

With its strong foundation, Pet King Brands has extended its vision beyond its own doors and share its success with the greater pet world. 

“We are committed to continually doing our part for the betterment of the industry, community and world,” Decker said. “After the devastating fires in the greater Los Angeles area, we were able to make charitable donations to local animal shelters such as Pasadena Humane Society, Canine Rescue Club, Animal Wellness Foundation, US Equestrian Federation Disaster Fund and more. We are grateful for every opportunity to give back and are committed to continuing this momentum despite factors outside of our control, which lends itself to our new community relations program, launching soon!”