April 22, 2020

Aservo EquiHaler Wins Product Design Award

The Aservo EquiHaler, an inhalant therapy licensed for use in horses with severe equine asthma by Boehringer Ingelheim, has received a Red Dot Award for product design.

The Red Dot Award: Product Design is an international competition which originated more than 60 years ago, offering designers and manufacturers from all around the world a platform for evaluating quality for good design of their products. In 2020, designers and companies from 60 countries submitted more than 6,500 products in the competition. The international jury comprises experienced experts from different disciplines and convenes to test, discuss and assess each individual entry without any preselection in order to select the best designs of the year. The jurors test all of the entries in order to assess not just the aesthetic but also the materials selected, the level of craftsmanship, the surface structure, ergonomics and functionality.

“I am pleased to see that this innovative solution, a result of a close collaboration between our animal and human health businesses, got recognized by these prestigious awards. This is a tribute to our teams who worked relentlessly to create a solution innovative in many aspects,” said Eric Haaksma, Head of R&D, Boehringer Ingelheim Animal Health.

“We submitted our Aservo EquiHaler not only because its design is exceptional, but also because it combines form and function in an excellent way,” says Nicole Mohren, Global Project Leader, Boehringer Ingelheim Animal Health. “Two things that make it stand out: it includes an ergonomic handle and dosing lever for ease of user handling. It also has a nostril adaptor that fits gently inside the horse’s nostril, allowing it to easily inhale the medicated mist.”

Red Dot founder and CEO Peter Zec said, “The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry. I wish to congratulate them most sincerely on their success.”

On June 22, Aservo EquiHaler will be added to the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products are expected to be on display. The museum will thus be a hot spot for best-in-class industrial design. From that date, Aservo EquiHaler will also be presented in the online exhibition on the Red Dot website. The Red Dot Design Yearbook 2020/2021 comes out in July 2020.

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