Bark TV Partners with buddi to Offer Pet-Focused Content on a Larger Scale
buddi, a pet-focused, family-friendly streaming platform, has announced the launch of a content and sales partnership with Bark TV, the first multiplatform network with 24-hour-a-day programming dedicated exclusively to dog lovers.
The partnership creates opportunities for the platforms to collaborate on unique content, including original programming and a “buddi Bark channel,” where Bark TV will be available on the buddi app for free.
“Collaborating with a platform that values seeing our furry friends on the big screen as much as we do here at buddi presents an exceptional opportunity,” said EVP of Programming Nathan Fletcher. “We’re excited to expand our audience and introduce more people to our platform — Bark TV has millions of viewers nationwide, so this partnership avails buddi to additional reach and unparalleled visibility.”
While viewers can now watch Bark TV on buddi, two original buddi shows are also joining the Bark TV lineup: buddi’s Besties and Pawsome Profiles. This partnership arrives on the heels of the recent announcement that the buddi app is available in the Samsung Smart TV app store, which broadens buddi’s distribution to 111 million US homes and 90 percent of the connected TV space on Roku, Fire TV, Apple TV and Android TV, in addition to Samsung TV.
“It’s an inarguable fact that people love their dogs and love watching dogs do cute and heartwarming things, and buddi provides exactly that type of wholesome content that brightens everyone’s day,” said Brendan Canning, co-founder and chief commercial officer of Triple B Media, which operates Bark TV. “This partnership between buddi and Bark TV is a win for anyone who loves animals and loves watching our pets live their best lives.”
This partnership is also a win for potential sponsors who can now reach audiences already enjoying the robust set of offerings from Bark TV through streaming and over-the-air digital networks combined with buddi’s loyal national audience.
Headquartered in the Dallas-Fort Worth metropolitan area, buddi prides itself in super-serving consumers with an extensive library of pet-focused content all in one place.