June 17, 2024

Best Friends Animal Society Launches ‘Bring Love Home’ National Campaign to Help Boost US Pet Adoption

Best Friends Animal Society, a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters in 2025, is unveiling its’ most ambitious campaign entitled ‘Bring Love Home.’

The ‘Bring Love Home’ campaign aims to inspire pet lovers across the country to adopt pets by emphasizing all of the positive contributions that rescued pets bring to homes and at a time when Americans need more love, comfort, fun and zoomies now more than ever. This compelling campaign, which includes user generated content of adopted pets living their best lives, will start airing on June 17 in various formats (including :15, :30, :60 and :90 second compilations) on broadcast and digital. (Links here – :15 version and :90 version).

“The premiere of the ‘Bring Love Home’ campaign coincides with new data that reveals a promising path to taking the country no-kill: if just six percent more of the seven million Americans looking to add pets to their home in 2024 choose adoption over purchasing pets, we can end the killing of shelter pets nationwide,” said Julie Castle, CEO, Best Friends Animal Society. “Every 90 seconds, a healthy and adoptable dog or cat is unnecessarily killed in US shelters, which is an entirely preventable tragedy. This campaign goes beyond a simple call to action—it’s a heartfelt plea for compassion. Pets don’t belong in shelters; they belong in loving homes. By making a small shift in our choices, we have the power to save millions of pets’ lives.”

Best Friends has spearheaded a national initiative to gather comprehensive data from 7,900 animal shelters and rescue groups. This data has been pivotal in shaping the ‘Bring Love Home’ campaign, providing the public with a clear message: adopting, advocating and donating are critical to pet lifesaving and achieving a no-kill nation in 2025.

“We are immensely proud to work with Best Friends Animal Society on this campaign. ‘Bring Love Home’ spotlights that resonant and transformative power pet adoption can have both in our lives and theirs,” said Aaron Schneeberger, Creative Director for McCann Worldgroup. “What better way to showcase that beautiful evolution than by featuring home videos of some real adopted pets who have experienced it? It was vital that we made a push to get these animals out of shelters and into loving homes. At McCann, we believe in the power of creativity to drive change and partnering with Best Friends, we’ve crafted a campaign that we hope inspires people to get involved and adopt a pet of their own.”

For more information on the ‘Bring Love Home’ campaign, visit Best Friends.

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