October 17, 2019

Better Choice Company Announces Agreement to Acquire Halo, Purely for Pets

Better Choice, an animal health and wellness CBD company, announced the signing of a definitive agreement to acquire Halo, Purely for Pets, a leading distributor of holistic pet foods. 

“Halo is a well-established, premium brand and falls squarely in line with our goal to build an all-encompassing, global, animal health and wellness consumer product goods company,” said Damian Dalla-Longa, CEO of Better Choice. “During the last three decades, Halo has built a strong reputation and loyal consumer following, carving out a niche in the industry with high-quality animal products that contain whole foods meat and fish and non-GMO ingredients,” Dalla-Longa said. “We look forward to working with their team to close the transaction and integrate their brand into our operating and marketing platform.”

The Halo management team, led by branded consumer food and animal health veteran CEO Werner von Pein, will continue to manage the Halo business. Halo’s name and brands are not expected to change as a result of the transaction. The acquisition is expected to close by the end of 2019.

“Better Choice is the ideal partner for Halo and this combination comes at an exciting time for our company,” said Werner von Pein, CEO of Halo. “As the Better choice team brings a wealth of experience in animal health and growing consumer brands, we are eager to leverage that expertise and continue to expand our company’s footprint, while maintaining Halo’s unwavering commitment to product quality and to our pet parents’ experience,” he said.

“This is a transformational acquisition for Better Choice that will help accelerate the build out of our animal health platform,” said Bruce Linton, Special Advisor to Better Choice. “The team, market and capital are aligned on the opportunity to create a world class business at BTTR with responsible revenue growth and an ambitious research, data and analytics strategy,” Linton added.

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