August 31, 2022

Better Choice Company Announces Halo Holistic Pet Food’s Improved Formulation and Brand Overhaul

Better Choice Company, a pet health and wellness company, has announced the launch of new and improved Halo Holistic, a leader in natural, holistic pet food for more than 30 years. The improved recipes contain higher levels of responsibly sourced protein, more skin and coat health and enhanced digestive support through higher levels of guaranteed probiotics and added postbiotics.

“Over our 30-year legacy, it’s always been our mission to improve the Halo brand and advance our product’s nutritional value and benefits,” said Scott Lerner, CEO of Better Choice Company. “Our new and improved Halo Holistic recipes deliver optimal health through responsibly sourced ingredients and complete digestive support.”

The brand also removed soy from all products and created poultry-free recipes for pets with allergies. Other highlights include:

  • Improved Formulation: Contains no soy, poultry-free options and higher protein content
  • High-Quality Ingredients: The first ingredient is:
    • Responsibly sourced and certified animal proteins raised with no antibiotics
    • Uses only non-GMO fruits and vegetables
    • Doesn’t have any corn, wheat, soy or artificial preservatives
  • More Skin and Coat Support: Includes higher Omega fatty acid levels and an optimal 4:1 balance of Omega 6 to Omega 3
  • Enriched Digestive Support: Guaranteed level of probiotics and added postbiotics
  • New Packaging: Features undated package design and premium bag with stay-fresh zipper that can be recycled through a TerraCycle partnership

Available at Petco, Chewy, Amazon and at Halo Pets, Halo Holistic includes dry and wet food for dogs and cats of all ages and breeds.

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