BetterBone Appoints Scott Brownell as Global Sales Director Ahead of SUPERZOO 2026
Veteran Pet Industry Executive Joins Award-Winning Dog Chew Toy Brand to Accelerate Retail Growth and Distribution Expansion
BetterBone® by Blue Standard®, the award-winning dog chew toy brand built around a dog-first philosophy, announced the appointment of Scott Brownell as Global Sales Director.Brownell joins the company as BetterBone continues to expand its retail presence, strengthen distributor relationships, and grow across North American and international markets.
With more than a decade of pet industry sales leadership experience at Stella & Chewy’s and Grandma Lucy’s, Brownell brings expertise in national accounts, international distribution, strategic partnerships, and retail expansion and will officially join the BetterBone team at SUPERZOO 2026, Aug. 11-13, 2026, where he will meet with retailers, distributors, and industry partners at BetterBone Booth #3100.
Supporting BetterBone’s Next Stage of Growth
As Global Sales Director, Brownell will lead BetterBone’s sales strategy, retail relationships, and distribution development. He will work closely with independent pet retailers, distributors, national accounts, and international partners to bring BetterBone’s plant-based, nylon-free dog chews to more dogs and their families.
His appointment reflects BetterBone’s continued investment in the people, resources, and partnerships needed to support increased retailer demand and the company’s next stage of growth.
“Scott brings the leadership experience, relationships, and strategic perspective BetterBone needs as we continue expanding,” said Chisholm Weaver, CEO and Co-Founder of BetterBone. “He understands how to build and foster growing retailer and distributor partnerships, navigate complex domestic and international markets, and create sales strategies that support both the brand and its partners. Most importantly, he shares our belief that growth should ultimately help more dogs access better products.”
Proven Pet Industry Leadership
Prior to joining BetterBone, Brownell spent more than eight years at Stella & Chewy’s, most recently serving as Senior Director of International Sales. In that role, he led international growth initiatives and managed key retail and distribution relationships. Earlier in his tenure, he oversaw sales across the Western United States and Southeast Asia, developing market-specific strategies and supporting the company’s broader expansion.
Before joining Stella & Chewy’s, Brownell served as Director of Global Sales at Grandma Lucy’s. There, he helped expand distribution across Asia, Europe, and Latin America, strengthen national retail partnerships, and develop strategic initiatives designed to improve sales performance and support long-term growth.
“I’m excited to join BetterBone at such an important moment for the company,” Brownell said. “BetterBone has developed a highly differentiated product platform and a mission that resonates with retailers, distributors, and dog parents. I look forward to working with our partners to expand the brand thoughtfully, create new growth opportunities, and help more people discover a better way to support their dogs’ natural chewing needs.”
Brownell’s appointment comes as BetterBone continues to invest in manufacturing capacity, operational efficiency, product innovation, refreshed branding, improved retail merchandising, and expanded partner support.
Meet Scott at SUPERZOO 2026
Retailers, distributors, and members of the media are invited to meet Scott Brownell and the BetterBone team during SUPERZOO at Booth #3100.
BetterBone will showcase its award-winning portfolio of plant-based, nylon-free dog chews, introduce its refreshed brand and retail support platform, and discuss new domestic and international partnership opportunities.
For wholesale and distribution inquiries, contact wholesale@thebetterbone.com.
To learn more, visit www.thebetterbone.com or follow BetterBone on LinkedIn, Facebook, Instagram, and TikTok.