BetterBone Reduces Prices by Nearly 20% Following Major Manufacturing Innovation and Operational Expansion

Award-Winning Plant-Based Dog Chew Brand Passes Manufacturing Efficiencies Directly to Retailers, Distributors, and Pet Parents Without Compromising Quality or Margins

BetterBone recently announced nearly 20% lower pricing across its product portfolio, made possible through significant investments in manufacturing innovation, expanded European production, and new patent-pending processes. While many brands responded to tariffs and inflation with price increases, BetterBone maintained stable pricing throughout recent market pressures and is now passing those operational efficiencies directly to retailers, distributors, and pet parents.

The company’s expanded manufacturing platform in Austria and Hungary has significantly increased production efficiency, improved product consistency, and strengthened supply capabilities. These operational investments have enabled BetterBone to reduce costs while maintaining, and in many cases improving, distributor margins, reinforcing its long-term commitment to retail and distribution partners.

Beyond improved pricing, BetterBone has continued investing in product innovation, refining formulations to enhance quality and performance while expanding customer service and support. Beginning August 1, partners will also have access to refreshed packaging, merchandising materials, digital assets, and an updated brand identity designed to create a stronger, more consistent consumer experience across retail and ecommerce channels.

As production continues to scale throughout the year, BetterBone expects inventory availability to improve while supporting continued retail expansion, new product launches, and international growth.

In addition, BetterBone is unveiling a comprehensive brand refresh. Beginning August 1, partners will have access to updated packaging, merchandising materials, digital assets, and a refreshed visual identity designed to create a stronger, more consistent consumer experience across retail and e-commerce channels.

“Over the past year, we’ve invested heavily in building a stronger foundation for our future,” said Chisholm Weaver, CEO and Co-Founder of BetterBone. “From day one, our mission has been to prove that safer, more sustainable dog chews can outperform traditional nylon and petroleum-based alternatives. These investments allow us to deliver even better quality, stronger partner support, and more accessible pricing while staying true to the innovation and values that have guided BetterBone from the beginning.”

What This Means for Partners:

• Reducing price by nearly 20% while improving distributor margins.
• Maintaining stable pricing throughout recent tariff-related and inflation-related market pressures.
• Enhancing BetterBone formulations to improve product consistency, quality, and consumer satisfaction.
• Expanding manufacturing capacity across BetterBone’s European production network.
• Introducing refreshed brand identity, packaging, merchandising, and digital assets beginning August 1.
• Growing the customer support team to better serve consumers, retailers, distributors, and partners.
• Launching a customer replacement program to quickly resolve product concerns and strengthen retailer confidence.
• Increasing investment in new product development and category innovation.

These initiatives represent the next phase of BetterBone’s long-term growth strategy and reinforce the company’s commitment to providing retailers, distributors, and consumers with innovative products, dependable supply, enhanced service, and continued investment in the premium pet chew category.

For more information, visit www.thebetterbone.com.