Bissell Unveils Runway-Ready Little Green Mini Portable Deep Cleaner at New York Fashion Week to Support Pets in Need
BISSELL, an innovative global leader in the floorcare industry and America’s No. 1 brand purchased by pet owners*, is stepping onto the runway with its iconic Little Green Mini portable deep cleaner during New York Fashion Week. This year, BISSELL will transform its popular portable deep cleaner into a runway-ready accessory at the second annual Susan Alexandra x Rachel Antonoff Dog Show by unveiling a playful, limited-edition collection of bag charms designed by Susan Alexandra, inspired by BISSELL’s cult-favorite Little Green Mini to celebrate life’s messes.
Known for its ability to tackle life’s messiest moments, the Little Green Mini machine is the perfect match for a runway filled with four-legged fashion stars. This year’s event promises to delight audiences with its playful celebration of pets, featuring adoptable dogs from Animal Haven, a tri-state area shelter. BISSELL, Alexandra and Antonoff are united by a commitment to celebrate the joy pets bring into our lives, each bringing their unique creativity and compassion to a collaboration that honors both style and a love for pets. BISSELL’s passion for pets goes far beyond cleaning up after them. It’s exemplified through its support of BISSELL Pet Foundation founded by Cathy Bissell in 2011 to help end pet homelessness.
“During the show, adorable, adoptable rescue dogs will strut the runway alongside our celebrity models in effort to help them find forever homes,” said Rachel Antonoff, designer and co-founder of the New York Fashion Week Dog Show. “Last year’s fashion show successfully turned heads and hearts, so we’re excited to continue raising awareness for pet adoption alongside Animal Haven and BISSELL Pet Foundation in a truly memorable way.”
BISSELL x Susan Alexandra Bag Charms
Alongside four-legged fashion stars, the Little Green Mini portable deep cleaner will shine with a quartet of limited-edition bag charms designed by celebrated fashion and accessory designer Susan Alexandra. Inspired by life’s messiest (and most colorful) moments that the Little Green Mini machine conquers with ease, these bag charms – Kiss & Smudge (pink lipstick), Mess-Presso Martini (espresso martini), Mustard Mayhem (hot dog) and Woof, There It Is (a cute pup) – will debut in style and bring a bold and fun aesthetic to BISSELL’s most popular portable deep cleaner, turning the mess cleaning powerhouse into a statement piece for pet lovers and fashion enthusiasts alike.
Once available, 100 percent of proceeds from every BISSELL x Susan Alexandra bag charm purchased will go to BISSELL Pet Foundation.
“The Little Green Mini is already a fan-favorite for its ability to tackle life’s everyday messes,” said Max Bissell, President, Global Product. “With the addition of Susan Alexandra’s custom bag charms, it’s now a must-have statement piece that can be personalized.”
Celebrated for her vibrant, playful and instantly recognizable beaded designs, Susan Alexandra drew inspiration from the joyful chaos of everyday life—whether it’s muddy paws, spilled snacks or a smudge of lipstick. Her bag charms add a personalized touch to the Little Green Mini portable deep cleaner and can also be clipped onto handbags, keychains or worn as standalone jewelry, bringing a bit of sparkle to life’s messier moments.
“Life is full of messes—whether from pets, people or just the beautiful chaos of everyday living. This collaboration proves that cleaning up can be fun,” said Susan Alexandra, designer and co-founder of the New York Fashion Week Dog Show. “Together with BISSELL, our bag charms celebrate the colorful, joyful chaos that comes with embracing life fully, even the messy moments.”
Turning Fashion into Action
The collaboration is more than runway-ready style, as the Little Green Mini portable deep cleaner doesn’t just clean up after pets, it helps save them too. Thanks to BISSELL’s support of BISSELL Pet Foundation, the mission of finding loving homes for homeless pets has impacted more than 1 million pets to date. Featured in the event are adoptable dogs from Animal Haven, a BISSELL Pet Foundation partner shelter, embodying the vibrant energy and purpose this collaboration celebrates.
Soon the BISSELL x Susan Alexandra bag charms will be available for purchase exclusively on the BISSELL TikTok Shop before being available on BISSELL. All proceeds from the sale of the bag charms will be donated to BISSELL Pet Foundation to support its mission of helping reduce the number of animals in shelters through pet adoption, spay/neuter, microchipping and crisis and disaster response.
To learn more about the Little Green Mini portable deep cleaner and stay tuned for when the BISSELL x Susan Alexandra bag charms are available, visit BISSELL or follow @BISSELLClean on TikTok.