WayCrafted Debuts GoTether™, a Go-Anywhere Dog Tethering System, at SUPERZOO 2026
New product launches in Emerging Brands section, Booth #11170 WayCrafted will introduce GoTether™, a go-anywhere dog tethering system, at SUPERZOO , Aug. 12-14, 2026, inviting retailers, buyers, and the media […]
Read MoreInstacart and Tractor Supply Partner to Deliver Pet Supplies, Farm Essentials, and Everything in Between for Life Outside
America’s largest rural lifestyle retailer partners with Instacart to deliver pet supplies, livestock needs, and more to communities nationwide at no markups in as fast as an hour Instacart (Nasdaq: […]
Read MorePhillips Pet Food & Supplies Announces National Distribution Partnership with Bil-Jac
Phillips Pet Food & Supplies, the nation’s leading distributor of pet food and supplies, today announced a national distribution partnership with Bil-Jac, the family-owned dog food and treat maker with […]
Read MoreGiddy Kitty™ Expands Distribution, Bringing Innovative Feline Enrichment Solutions to Independent Pet Retailers Across the Northeast
New partnership with Vermont Pet Food & Supply brings award-winning Giddy Kitty Purrsuits™ treat-toy system to independent pet retailers while supporting broader U.S. distribution expansion. As cat ownership continues to grow […]
Read MoreRAWZ Introduces New Best Practices Resource for Independent Pet Retailers
New Toolkit Provides Actionable Strategies Focused on Customer Service, Education, Merchandising and Community Engagement RAWZ Natural Pet Food, a family-owned company dedicated to improving the lives of pets through minimally […]
Read MoreBetterBone Reduces Prices by Nearly 20% Following Major Manufacturing Innovation and Operational Expansion
Award-Winning Plant-Based Dog Chew Brand Passes Manufacturing Efficiencies Directly to Retailers, Distributors, and Pet Parents Without Compromising Quality or Margins BetterBone recently announced nearly 20% lower pricing across its product […]
Read MoreAt Midyear, Store Brands Continue to Gain Unit Sales & Share in Low Growth U.S. Market
Store brands continued to strengthen their position in the marketplace during the first half of 2026, outperforming national brands in the industry’s most important metric — unit sales, reports the […]
Read MoreNew leadership at FreshPet
Just in time for Freshpet’s 20th anniversary, the company has announced new leadership to prepare for the years ahead. Nicki Baty will be their new President and COO. Baty will […]
Read MoreVitakraft Unveils New Brand Identity to Simplify Pet Care and Strengthen Consumer Connections
Vitakraft, one of Europe’s leading pet care specialists, has a new look that will be rolled out across its packaging, website, point-of-sale materials, and social media—and it was not created […]
Read MoreSparkle Grooming Co. Turns Customer Into Franchise Owner as Brand Surpasses 600 Licenses Awarded
Longtime member plans to bring the wellness-focused dog grooming concept to Queen Creek and San Tan Valley after years of experiencing the brand firsthand Sparkle Grooming Co., the wellness-focused dog […]
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