January 30, 2023

Open Farm Names Mona Kennedy as CFO

Pet food company Open Farm has announced the appointment of Mona Kennedy as the company’s Chief Financial Officer. Kennedy will take on this critical role in supporting Open Farm’s rapid […]

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January 30, 2023

Petco Combines Customer Memberships Under ‘Vital Care’ Program for Integrated Omnichannel Experience

Petco has announced it will unify more than 24 million subscribers within a two-tiered offering under its Vital Care program. The free membership tier, “Vital Care Core,” and paid membership tier, “Vital […]

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January 30, 2023

Pawse Introduces Freeze-Dried Mighty Mushrooms

A new, immune boosting complex of functional mushrooms that are organically cultivated and naturally grown is now available from Pawse. Mighty Mushrooms is the brand’s first non-CBD product and provides […]

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January 27, 2023

Scenthound Experiences Highest Growth To-Date as Pet Industry Demand Rises

Scenthound, the nation’s first and only wellness-focused dog care concept with 42 open locations in the U.S., announced today its 2023 growth projections with 27 new locations set to open […]

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January 27, 2023

Merck Animal Health Receives FDA Approval for Expanded Indication for BRAVECTO Chews for Dogs

Merck Animal Health, a division of Merck & Co., Inc., has received FDA approval for an expanded indication for BRAVECTO Chews for Dogs. The new indication treats and controls Asian […]

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January 27, 2023

NASC Lauds FDA Message that a “New Way Forward” is Needed for Cannabidiol Assessment

The FDA this week announced that existing regulatory frameworks for foods and supplements are not appropriate for cannabidiol and would work to find a new way forward, and the statement […]

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January 26, 2023

SimpliSafe Debuts Annual ‘Under One Roof’ Report, Revealing A Post-Pandemic Look At How Life At Home Has Evolved

SimpliSafe, maker of award-winning home security systems, today announced the release of their inaugural ‘Under One Roof’ report, which examines how Americans’ views of their homes have changed throughout the past […]

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January 26, 2023

VCA Animal Hospitals Identifies Technology Trends Driving Innovation in Veterinary Medicine

Tablets used in hospital rooms for prescription writing and client checkout. Chatbots to find available appointments. Credentialed virtual assistants who reduce notetaking during exams and improve the quality of record-keeping. […]

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January 25, 2023

Nestlé Purina Petcare Takes Category Management Strategy into Metaverse With Blue Yonder and 3DVR Solutions

Nestlé Purina Petcare has successfully implemented Blue Yonder’s category management solution integrated with 3DVR Solutions’ (3DVRS) 3D virtual reality technology to assist its retail partners with better merchandizing of their store shelfs. Purina offers […]

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January 25, 2023

PEDIGREE Launches FOSTERVERSE Program for Users to Foster Dogs Virtually, Combat Pet Homelessness

The PEDIGREE brand, part of the Mars family of brands, has launched the FOSTERVERSE program – a first-of-its-kind initiative enabling real-life rescue dogs to be virtually fostered in the Metaverse, […]

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