May 1, 2025

Instinct Upgrades to Icon Level Membership with Pet Sustainability Coalition

The Pet Sustainability Coalition (PSC) has welcomed Instinct as the latest brand to upgrade its membership to one of the highest tiers of membership: the Icon level. PSC’s Icon members […]

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April 30, 2025

FoodScience Announces Acquisition of Natural Dog Company

FoodScience, a leading provider of premium health and wellness solutions for pets and people, today announced the acquisition of Natural Dog Company, a brand known for its high-quality dog care […]

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April 29, 2025

Pawfit Launches New Pawfit Lite GPS Pet Tracker for Cats and Dogs

Pawfit, a division of Latsen Technology, has announced its new pet location and activity tracker, Pawfit Lite. Pawfit Lite is a smaller, streamlined version of the popular Pawfit 3 series trackers and […]

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April 28, 2025

IFF Expands Pet Portfolio with Latest Science-Driven Solutions

IFF, a global powerhouse in bioscience and innovation, today announced a groundbreaking expansion of its pet portfolio. This launch marks a significant leap in IFF’s mission to revolutionize companion animal […]

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April 28, 2025

Native Pet Supplements Announces Nationwide Entry into Whole Foods Market

Native Pet, an 8-year-old pet supplements brand headquartered in St. Louis, announces new distribution in Whole Foods Market. “The natural grocery loyalist is already part of Native Pet’s growing, cult-like consumer […]

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April 28, 2025

Purina Institute Announces 2025 Webinar Series on Pet Nutrition Conversations for Veterinary Professionals

To empower veterinary health care teams in their pet nutrition discussions, the Purina Institute is continuing to host the “Creating Collaborative Care Through Nutrition Conversations” webinar series, now in its fourth […]

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April 25, 2025

Stella & Chewy’s Expands Reach with Meijer to Bring Premium Raw and Natural Pet Food to More Pet Parents

Stella & Chewy’s, the category leader in the freeze-dried raw pet food space, is proud to announce a new partnership with Meijer, a highly respected leading grocery retailer, to offer […]

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April 25, 2025

NaturVet Announces Partnership with Celebrity Couple Mario and Courtney Lopez

NaturVet has announced an official partnership with celebrity couple and entertainment personalities Mario and Courtney Lopez. The passionate dog owners will support NaturVet’s brand refresh and ongoing mission to raise awareness about […]

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April 24, 2025

WATT Global Media and Pet Sustainability Coalition Team Up to Elevate Sustainability at Petfood Forum 2025

As sustainability continues to shape the future of the pet food industry, WATT Global Media will welcome Pet Sustainability Coalition (PSC) as a supporting partner for the Petfood Essentials pre-conference […]

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April 24, 2025

Pet King Brands Announces Appointment of Chief Revenue Officer

Pet King Brands, a pioneering leader in veterinarian-recommended enzymatic pet health products, including ZYMOX Dermatology and Oratene Brushless Oral Care, has appointed its new Chief Revenue Officer (CRO), Ish Medeles. Medeles brings 35 years of technical sales […]

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