October 12, 2026

Smalls Fresh Gently Cook Cat Food Portfolio Earns Sweeping Recognition from Clean Label Project®

Eight Smalls Human-Grade Recipes Earn Clean Label Project® Purity Award Following Independent Third-Party Testing; Ninth Recipe Earns Clean Label Project Certification Smalls, the brand built for cats and the people […]

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October 9, 2026

New Data From eTailPet Finds In-Store Services Increase Foot Traffic, Aiding Customer Retention

Adding new services drove more physical store visits for over 60% of independent pet retailers, with 50% reporting improved customer loyalty eTailPet, the all-in-one, cloud-based point of sale (POS) solution […]

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September 30, 2026

Multipet Celebrates Lamb Chop with Mystery Boxes

Lamb Chop, the iconic sock puppet, is celebrating its 70th anniversary this year and is one of Multipet’s best-selling products. Take a look on TikTok and Instagram, and you’ll see […]

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September 18, 2026

Hollywood Feed to Open New Texas Location

Hollywood Feed recently announced the opening date for its newest location in Texas. The healthy and holistic pet food and supply retailer will open its new store on Saturday, September 19 at 140 Inspiration Drive in Hudson Oaks, […]

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September 18, 2026

RAWZ Natural Pet Food Expands Feline Portfolio with the Debut of Hydrating Purées

New Functional Cat Pâtés Feature Goat’s Milk and Green Mussels for Everyday Wellness RAWZ Natural Pet Food, a family-owned company committed to premium nutrition and helping animals and people in […]

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September 18, 2026

Petsense by Tractor Supply Launches Round-Up Campaign to Support K9s for Warriors

The in-store round-up fundraiser runs through Veterans Day at Petsense stores nationwide, with funds raised going on to train service dogs for veterans Petsense by Tractor Supply, a wholly owned […]

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September 15, 2026

The CESAR® brand and Lacey Chabert Declare: We Should Totally “Just Eat CESAR!” with Limited-Edition Pink Pack

Every fall, one of the internet’s most beloved pop culture traditions takes over social media as fans celebrate Oct. 3 with iconic quotes, pink fashion and nostalgic throwbacks. This year, […]

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September 15, 2026

Pet Honesty® Expands Award-Winning Dual-Texture Cat Supplements With New Tuna Flavor

Fastest-growing cat supplement brand in the U.S. introduces Tuna varieties of its popular Multivitamin and Hairball Support formulas Pet Honesty®, the science-backed, vet-approved pet wellness brand and the number one […]

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September 16, 2026

Smalls Launches Largest-Ever Brand Campaign to Fuel Awareness as Retail Footprint Expands Nationwide

Is Cat” Campaign Puts National Media Investment Behind Smalls as Retailers Look to Capture Growth in the Feline Category Smalls, the brand built for cats and the people who love […]

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August 6, 2026

The Farmer’s Dog Acquires Woof, Extending Its Reach Beyond the Bowl

Together, the companies will expand what it means to care for dogs—combining nutrition, enrichment, and everyday wellness to help dogs live longer, healthier, more joyful lives The Farmer’s Dog, the […]

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