Bonide Expands into Pet Care Line with the Release of FLEE Brand of Products
Bonide Products announced it has retained the exclusive marketing and distribution rights to the FLEE brand of flea control products. The announcement comes just one year after Control Solutions Inc., a member of the ADAMA Group, acquired Bonide Products Inc.
In retaining the rights to market the FLEE brand of products, Bonide can expand its reach offering affordable pet care products, while also utilizing its extensive retail footprint to leverage the innovation pipeline of CSI.
“The FLEE brand will allow us to expand our offerings to the US retail market by offering our customers a complete line of affordable pet care products,” said Jim Van Handel, President and CEO of Bonide Products. “The product line perfectly complements our already existing, strong lawn and garden care offerings in the market. Additionally, it allows us to further maximize our highly automated production facilities to offer these effective products at a reasonable price.”
“We see this as a vital step in strengthening our ability to get our innovative products into consumers’ hands,” added Mark Boyd, Chairman of Bonide and President of Control Solutions Inc. “Our ability to properly position our assets into the right businesses is essential for the rapid expansion of our U.S. based business entities.”