Bow Wow Labs, Inc. Launches Equity Crowdfunding Campaign with Wefunder
Bow Wow Labs, Inc., maker of the Bow Wow Buddy safety device, has launched an equity crowdfunding campaign on Wefunder.
After its first 30 months of double-digit growth in sales, going from $5,000 a month to more than $4 million a year, Bow Wow Labs just had record monthly revenue exceeding $600,000 in both November and December, pushing the company to more than $7.5 million per year in revenue projected on an annualized basis.
Bow Wow Labs had its first crowdfunding experience in 2018 with Kickstarter. This successful campaign introduced the Bully Buddy (the predecessor of today’s Bow Wow Buddy) to thousands of loyal customers and served as an important validation of the concept. Bow Wow Labs’ current Wefunder campaign is different because it is an equity crowdfunding campaign, allowing individual people the opportunity to invest in the company.
This campaign will provide the capital to fuel even faster growth and enable the company to launch two exciting, innovative new products that will further the company’s core mission of pet health and wellness extending beyond the Bow Wow Buddy. Each Bow Wow Buddy tightly secures bully sticks and other long-term chews (a $1B billion segment of the pet product market), helping to prevent dogs from choking and to eliminate the potential risk for obstruction on the tail-end of the treat.
Bow Wow Labs CEO Michael London, said, “It’s truly important to me to allow passionate pet-parents and our customers this opportunity for a stake in our future and our success. I can’t think of anything more powerful in today’s social media world than to have 3,000 to 5,000 enthusiastic brand ambassadors as part of our future, spreading the word about our great company.”
Chief Nutrition Officer and Vice President of Marketing Johnna Devereaux added, “Our mission at Bow Wow Labs is for all dogs to live their best lives, every day. We strive daily to produce safe and healthy products to dogs everywhere, and this campaign will help to further our unwavering commitment to pet health and safety. This campaign will help us build an even larger pet-passionate community of ambassadors, all with a vested interest in our continuing success and a vested interest in keeping pets safe and healthy.
To find out more about this crowdfunding campaign and opportunity, click here.
For more information about the company and its growing line of product innovations, visit Bow Wow Labs.