BrightPet Announces Refresh of Blackwood Brand Ahead of Global Pet Expo 2024 March 13, 2024

BrightPet Announces Refresh of Blackwood Brand Ahead of Global Pet Expo 2024

BrightPet Nutrition Group, a leading marketer and manufacturer of premium and super-premium branded, private label and co-manufactured pet foods, treats and care products, has unveiled the refresh of its Blackwood brand. The relaunch, which sets a new standard for exceptional pet nutrition, coincides with the 2024 Global Pet Expo taking place March 20-22 in Orlando, FL, with products slated to hit customer shelves in the weeks ahead.

The Blackwood brand relaunch features:

  • A Whole New Look: Blackwood’s eye-catching dog kibble packaging has undergone a modern facelift, emphasizing freshness, quality and clear communication of benefits, making it easy to find the exact product you need. The resealable bag helps ensure the kibble remains fresh, and a QR code provides easy access to information pet parents are looking for. A new tagline (“good things take time”) reflects Blackwood’s heritage while looking forward to future advancements. 
  • Enhanced Nutrition with Zinpro: Blackwood’s signature slow-cook method is designed to retain vital nutrition that is too often lost in other processes, and these latest formulas push this nutritional innovation even further. By partnering with Zinpro to incorporate their innovative ProPath Performance Minerals, Blackwood kibble offers maximum nutrient retention to support heart, brain, digestive, hip, joint, skin and coat health. The result of decades of scientific innovation, ProPath Performance Minerals optimize the amino acid transport system, providing unique trace mineral absorption and metabolism for enhanced immunity and mobility. Now enhanced with Zinpro ProPath, Blackwood dry dog kibble offers unrivaled mineral absorption. The result is next-level nutrition that pets will feel and pet parents will see. More information can be found here: 
  • Blackwood Bounty: Blackwood’s premium cat recipes have been remade with new flavors designed for kittens, senior cats and every age in between. With increased protein, cats who eat Blackwood Bounty will enjoy 82 to 90 percent animal sourced protein.
  • Coming Soon: Anticipate new products in 2024, including Blackwood Meal Toppers, Freeze-Dried Single Ingredient Treats, Granola and an updated look for Blackwood Oven Baked Bites.

“We are proud and excited to reintroduce the Blackwood brand, with improved favorites and brand-new products, to the market,” said Collin Frantz, Executive Vice President and General Manager of Brands at BrightPet. “As always, our top priorities are meeting the unique needs of pets and exceeding the highest standards of pet parents. To this end, we have ensured that our revamped Blackwood lines provide the best nutritional value with unparalleled flavors that pets crave.”

For those interested in learning more about the revitalized Blackwood brand, including how these enhanced formulations prioritize pets’ well-being, stop by the BrightPet Global Pet Expo Booth 2609 or visit:

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