August 14, 2020

Brilliant Salmon Oil Partners with ADMC for Midwest Expansion

Brilliant Salmon Oil by Hofseth BioCare ASA, the only human grade salmon oil available in the pet market, announces a distribution partnership with American Distribution and Manufacturing Company (ADMC) to support the Midwest region. ADMC has nine locations and delivers in 17 states throughout the entire central corridor of the US, continuing Brilliant Salmon Oil’s North American expansion.

Based in Minnesota, ADMC will distribute the growing line of the company’s pure, unrefined and gently liberated 100 percent Norwegian salmon oil to pet specialty retailers throughout the central region of the US, spanning Minnesota southward to Texas.

Hofseth BioCare ASA’s Vice-President of Sales North America Rob Johnson said, “We are thrilled to be further expanding our North American distribution by partnering with American Distribution and Manufacturing Company. ADMC is a key partner that will help accelerate our growth strategy of Brilliant Salmon Oil by supporting distribution into the central region of the United States. With a strong partner like ADMC and their commitment to bring specialty retailers a wide range of industry-leading products, services and programs at competitive prices, allowing our incredible product line to be available to even more consumers (pet-parents) looking for highly-effective, human grade solutions that deliver optimal pet health.

“American Distribution and Manufacturing Company (ADMC) is pleased to announce its partnership with Brilliant Salmon Oil. We look forward to a successful launch in August of 2020,” said Terry Sullivan, Vice President of Sales and Marketing for ADMC. “Our independent pet retail customers want high quality products such as BSO, who have made a commitment to sell exclusively through independent pet retailers. We consider this a great addition to our product portfolio.”

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