Caitec Partners with Pet Food Experts to Launch HERO Bonetics—The Scientifically Superior and Safer Dog Chew April 15, 2021

Caitec Partners with Pet Food Experts to Launch HERO Bonetics—The Scientifically Superior and Safer Dog Chew

HERO Bonetics dog chews use a proprietary wood and nylon blend to create a chew that is 46 percent softer than other nylon chews (Source: Independent Lab Tests). For some dogs, traditional nylon chews can be too hard and can cause broken teeth. They can also splinter and be swallowed causing digestive issues. HERO Bonetics are as durable as regular nylon chews so they last just as long. Pet Food Experts’ sales force will be supporting the line with aggressive ISOs out of its five warehouses nationwide.

“We are excited to partner with Caitec on the HERO Bonetics line,” said Antoine Seailles, Market Strategy Manager at Pet Food Experts. “It’s rare to find a product that has real safety benefits like HERO Bonetics. The brand is also supported with an aggressive marketing campaign including TV.”

Caitec will support the HERO Bonetics line with a multi-media advertising campaign including TV. Retailer ad tagging opportunities are available based on sales commitments (email info@caitec. com or contact your Pet Food Experts representative to participate). HERO Bonetics are flavor infused keeping dogs coming back for more. The line includes five variations, four sizes and six flavors plus a three pack for a total of 19 SKUs. MSRPs range from $3.99 (small) to $13.99 (XL).

To Learn More Visit: Hero Bonetics, Pet Food Experts or Contact your Pet Food Experts representative at (800) 637-7338.

 

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