July 25, 2023

Calling All Cat Lovers: Fancy Feast to Host Fête du Feline, a Cat-Inspired Outdoor Festival

Fancy Feast, the most popular brand of gourmet wet cat food in the U.S.¹, is taking its culinary-inspired approach to connecting with your cat to a whole new level with a first-of-its-kind celebration, “Fête du Feline by Fancy Feast,” on International Cat Day. Building on the excitement and success of last summer’s pop-up Italian trattoria, “Gatto Bianco by Fancy Feast,” the brand is returning to the foodie epicenter of New York City to give cat lovers an opportunity to try even more delightful bites – pâté included – inspired by the delectable range of Fancy Feast offerings.

For two days in Madison Square Park on Aug. 7 and 8, guests can indulge in cat food-inspired culinary experiences (for humans) and celebrate all things feline with hand-drawn pet portraits, custom engraved serving ware, insights from one of Purina’s pet behaviorists and a coveted meet-and-greet with the iconic Fancy Feast cat.

The first evening features the Fête du Feline Grand Tasting, an intimate, ticketed experience headlined by a pâté tasting from Fancy Feast’s in-house chef, Amanda Hassner and culinary entrepreneur Andrew Rea, the self-taught foodie filmmaker behind the Babish Culinary Universe known for his recreations of famous foods from TV and film. Rea will recreate a human version of Fancy Feast Gems, a layered paté with a halo of gravy.

“Pâté is such a classic presentation in both fine dining and cat food,” said Rea. “I recreate famous dishes every day, but taking on my cat Bucky’s favorite food was a fun, new challenge for me.”

In addition to the pâté tasting, Chef Hassner has created a variety of sips and bites to help showcase all the delicious ways Fancy Feast delights your cat, including a savory basil lemonade served “Fancy Feast-style,” and a globally-inspired Panzanella with braised beef.

“In creating the menu for Fête du Feline, I wanted to play with all the things that make Fancy Feast so appealing to cats and bring those to life for cat lovers,” said Hassner. “Serving food, whether to other people or our pets, is such an act of love, and I want humans to get a taste of the delight cats experience when eating.”

Limited tickets for the Fête du Feline Grand Tasting, which takes place Aug. 7 from 5 to 6:30pm ET, will open on July 31 at noon ET at Fancy Feast. Interested attendees can register free of charge for tickets for themselves and one guest. For any cat lovers who can’t secure a spot for night one, the full, free experience will be open to the public on International Cat Day, Aug. 8 from 11 a.m. ET to 5 p.m. ET.

Cat lovers everywhere can join in the International Cat Day celebration on social media with a custom A/R experience that celebrates their love of cats, or they can bring a taste of Fête du Feline into their own kitchens by downloading recipes from the event.

To learn more about Fête du Feline by Fancy Feast, visit Fancy Feast.


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