Canidae, a premium pet food company, has partnered with Oak View Group’s Arena Alliance, an invitation-only group for venues to maximize sponsorship opportunities and will serve as its official pet nutrition partner. In joining the alliance, Canidae will be able to further its mission to provide a sustainable world of goodness for pets, people and the planet.
The brand will be an official pet food of team dogs from the Tampa Bay Lightning (Bolt), Amalie Arena; Nashville Predators (Smash), Bridgestone Arena; Minnesota Wild (Celly), Xcel Energy Center; and OVG operated New York Islanders (Monte), UBS Arena, for which the brand will serve as Presenting Sponsor of Monte, the official Puppy with a Purpose of the team, as well as an exciting partnership with the Seattle Kraken, Climate Pledge Arena to be announced at a later date. Canidae will be featured through signage at the arenas, giveaway nights, on-ice events, community events and appearances with the team dogs. Canidae will also be partnering with each team during the NHL’s “Go Green” month, a month-long initiative that builds awareness and supports the education of environmental issues.
Building off of an existing partnership with the Alliance of Therapy Dogs, Official Team Dogs from the Predators and Wild will train to become fully Accredited Therapy Dogs. Monte, the New York Islanders’ Puppy with a Purpose, is already in training to become a professional service dog and will one day work with a blind or visually impaired individual. And Bolt, the Tampa Bay Lightning’s Team Ambassador, is a certified Canine Good Citizen and can often be seen doing hospital visits, educational visits or attending public events.
This partnership also reinforces Canidae and the NHL teams’ shared missions to create a more sustainable future for their respective industries. Canidae partners with regenerative farmers to support local producers and cut down on energy use and emissions and recently launched a line of fully sustainable pet food featuring responsibly sourced proteins and eco-friendly packaging.
“When you think about hockey, you think about passion and commitment, the same attributes that we bring to everything that we do here at Canidae,” said Bret Furio, CEO of Canidae. “Like OVG, NHL hockey fans and pet parents everywhere, Canidae is dedicated to the people, pets and the planet we love, so this was a partnership that we’d long dreamed about, and we’re thrilled to make it happen.”
“We’re delighted to welcome an innovative company like Canidae to our arena alliance and believe this strategic partnership will not only bring both Canidae and fans who are pet owners long-term value but also create a true point of differentiation for the Canidae brand,” added Daniel Griffis, president, global partnerships of Oak View Group. “We love that Canidae is synonymous with Goodness, and we are confident that this partnership will inspire sports fans to pursue Goodness in their own lives.”
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