Carnivore Meat Company Hires Tara Smits as Brand Genius

Carnivore Meat Company, the maker of raw frozen and freeze-dried pet food brands Nature’s Advantage, Vital Essentials and Vital Cat, introduces Tara Smits as the company’s new Brand Genius.

“Tara is the perfect fit for our Brand Genius position, and she joins our team at just the right time, as we continue to innovate new products and marketing that is focused on our customers and their experiences with our brands,” said Carnivore Meat Company Creative Services Manager Mary Jo Tomich.

Smits has an associate’s degree from Fox Valley Technical College and a Bachelor of Arts from St. Norbert College. She has previously worked in client services, customer service and marketing. She also spent seven years working as a tactical design manager.

“I enjoy the Carnivore Meat Company team, and I’m looking forward to the challenge of figuring out a new position,” Smits said.

Smits’ Brand Genius position is in Carnivore Meat Company’s Marketing Department and includes working as a brand steward for new products, acting as a campaign warrior for marketing strategies and fearlessly engaging with current and new customers. She’s also in charge of the organizing, planning and scheduling of Carnivore Meat Company’s Marketing Department. 

“Tara brings a lot of experience and project management skills to the table that are crucial to our growing team,” Tomich said. “We’re so excited to work with her to continue promoting Carnivore Meat Company brands all across the country.”