Millennials make up 35 percent of US pet owners and are spending more on pet food than other generations, according to media reports. This shift is driving manufacturers such as Carnivore Meat Company toward the premiumization of pet food.
Carnivore Meat Company is answering the growth of this demand with continued improvements in the production of its ultra-premium raw pet food. The company is in the midst of its second major manufacturing expansion—revamping production lines and making significant investments in new meat processing equipment. The new equipment is said to result in a 70 percent increase in the output of frozen and freeze-dried products.
“With the increasing demand for our products, which is expected to continue trending upward, our ability to more efficiently manufacture all of our products is paramount,” said VP of Operations, Brian Lakari. “With these changes, we will be prepared and well positioned to meet the rapidly growing demand.”