Cat Owners are Worried New Survey Finds 54 percent of Cat Owners are Concerned about Litter Box Habits
A surprising new study reveals that 54 percent of cat owners are concerned about their cat’s litter box habits, with men being more concerned than women.
Commissioned by World’s Best Cat Litter, the study delves into specifics regarding cat health and wellbeing, with nearly 1 in 4 cat owners reporting that their cat has experienced a urinary tract issue and nearly 60 percent saying they find it hard to determine the root cause of their cat’s litter box issues.
LITTER ADDITIVE
With the survey data indicating that modern cat owners are strapped for time, resources and energy, World’s Best Cat Litter is proud to launch Health Check-In Boosters litter additive. This first veterinary approved formula can be sprinkled on any cat litter and provides an instant indication of a cat’s urinary health by utilizing color changing technology that monitors for blood in your cat’s urine.
With 70 percent of cat owners checking the litter box every day, Health Check-In Boosters litter additive gives diligent pet parents peace of mind when it comes to monitoring litter box-related cat health.
PEACE OF MIND
“Blood is a more reliable indicator of urinary health issues than pH, which can be influenced by diet, hydration or stress – leading to misleading results,” said Dr. Elizabeth Flickinger, senior manager of insights and innovation at World’s Best Cat Litter. “84 percent of cat owners use eating habits as an indicator of overall health, but it’s important that pet parents don’t stop there. Utilizing products like Health Check-In Boosters litter additive can give a better picture of your cat’s overall health, offering important peace of mind for cat owners.”
World’s Best Cat Litter’s introduction of Health Check-In Boosters litter additive marks a significant step forward in feline health monitoring, bridging the gap between proactive care and convenience for cat owners.
Health Check-In Boosters litter additive, available now nationally, is the debut product in World’s Best Cat Litter’s new Boosters litter additive line, designed to address the top concerns of cat owners with innovative litter additive options. The brand offers a comprehensive solution to meet core cat owner needs like odor control, behavior support and preventative care. Additional Boosters litter additives, listed below, are scheduled to be launched in early 2025.
- Poop Fighter Boosters litter additive: A natural, sustainable solution that eliminates stubborn litter box odors with Botanical Blocker technology. Scented with lemongrass, it neutralizes malodors in seconds and is made from whole-kernel corn, which is safe for cats, families and the planet.
- Good Habits Boosters litter additive: A natural, sustainable attractant that encourages cats to use their litter box, helping prevent accidents. Developed with pet behaviorists, its plant-based formula suits cats of all ages and is made from whole-kernel corn, ensuring it is safe for cats, families and the planet.
- 54 percent of cat owners are concerned about their cat’s litter box habits.
- Younger individuals (25-34 years old) are much more likely to report being concerned about their cat’s litter box behavior as compared to adults age 55+ (61 percent vs 45 percent).
- Men expressed slightly more concern about litter box behavior (57 percent vs 52 percent).
- 70 percent of cat owners check the litter box every day.
- 84 percent of cat owners use eating habits as an indicator of overall health.
- Nearly 60 percent of cat owners find it hard to guess the root cause of a litter box issue.
- Nearly 1 in 4 cat owners report that their cat has experienced a urinary tract issue.
- 65 percent of cat owners agree that sometimes life gets in the way of scooping their cat’s litter box as often as they had planned to.
World’s Best Cat Litter is committed to providing cat owners with the tools they need to support their pets’ well-being. With Health Check-In Boosters litter additive and the upcoming Boosters litter additive line, cat parents can confidently monitor their cat’s health while simplifying their daily routines.