September 9, 2025

Celebrating the Torchbearers of Care in Animal Health Care Marketing

The North American Veterinary Community (NAVC) is now accepting entries for its coveted VETTY Awards, an international awards program dedicated to recognizing marketing excellence in the animal health care industry.

The NAVC, the world’s leading nonprofit dedicated to supporting the global veterinary profession, introduced the VETTY Awards in 2017 to recognize and reward marketing excellence in the animal health care industry. The VETTY Awards has become a prestigious awards program, receiving entries from around the world and recognizing the best in marketing animal health care products, programs and services.

“The VETTY Awards celebrates the marketing excellence of the products, programs and services that help animals live longer and enjoy better quality lives,” said NAVC CEO Gene O’Neill. “We want the talented, creative professionals whose marketing set ablaze our industry’s successes this year to throw their hat in the ring for a coveted VETTY award. Their passion for helping animals truly makes them the ‘Torchbearers of Care.’”

Veterinary industry nonprofit and for-profit organizations and agencies are invited to submit their creative work for consideration. Eligible work must have been produced between Nov. 1, 2024 and Oct. 31, 2025. Entry divisions are composed of a variety of communications and marketing mediums, including print, advertising, event, digital, social media, websites and more.

VETTY Awards winners will be recognized at the 43nd annual Veterinary Meeting & Expo (VMX), which will take place Jan. 17-21 at the Orange County Convention Center in Orlando, FL. Presented by the NAVC, VMX is the world’s largest and most comprehensive global veterinary education conference with nearly 1,000 hours of continuing education, world-class entertainment and its award-winning VMX Expo Hall featuring all that’s new in veterinary medicine. As the first veterinary conference of the year, VMX sets direction for the industry. VMX 2025, held in January of this year, attracted a record number of attendees with nearly 30,000 veterinary industry professionals participating in the conference from all across the world.

At VMX, award winning entries will be featured in the VETTY Awards booth inside the Expo Hall. All entrants will be invited to a special awards reception on Jan. 19. Winners also will be featured on the VETTY Awards website.

The early bird deadline for VETTY Awards submissions is 11:59 PM ET on Sept. 30, 2025. The final deadline for submissions is at 11:59 PM ET on Nov. 3, 2025. Winners will be notified in mid-December, prior to the VMX event so that arrangements can be made to attend the award reception.

For more information about the VETTY Awards, visit The Vettys or email Vettys@NAVC.com.

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