July 21, 2020

Charlotte’s Web Unveils 76-acre ‘Trust The Earth’ Farm Art to Promote Increased Access to Hemp-derived CBD for All

In a farmer’s fields in McPherson, Kansas grows one of the world’s most unconventional art installations. Its purpose: to raise awareness of the need for improved and equal access to hemp-derived CBD products for consumers in every US state. Charlotte’s Web’s “Trust The Earth” initiative is designed to democratize access to hemp-derived products for those seeking wellness and relief. Studio Number One, a creative agency co-founded by artist Shepard Fairey, created the original artwork, first publicly exhibited by Charlotte’s Web as a mural in Brooklyn in October 2019. Today, Studio Number One’s original art is exhibited from the ground up, literally, as field art on a mammoth scale of 76-acres in America’s heartland.

“This art is the visual and naturally living embodiment of Charlotte’s Web’s mission to unleash the healing powers of botanicals,” said Deanie Elsner, CEO for Charlotte’s Web. “And, we hope this inspires many to join us in fighting for sound federal and state regulations.”

Studio Number One’s original ‘Trust The Earth’ art, featuring a hand holding a massive hemp stalk, was ‘grown’ and then mown on more than 3 million square feet of farmland, the equivalent of 57 football fields. The installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art was so large it required a local farmer’s plane to achieve enough height to photograph the entire Trust The Earth field art installation.

“Whether it’s a mural in Brooklyn, a poster in your home, or a field in Kansas, Studio Number One understands the power of art to compel change. We worked with Charlotte’s Web to call on citizens to Trust the Earth,” said Shepard Fairey.

“A farmer’s field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness. Through this powerful artwork, we experience a coalition between earth and humanity and our journey to create sustainable, natural wellness. In the case of hemp, revolutionary wellness,” said Jared Stanley, Chief Cultivation Officer and a co-founder of Charlotte’s Web.

“Our team is proud that our art continues to create positive change in the world and we hope this unique field installation can start a dialogue about equal access to hemp-derived products for those who need it,” said Annie Pham, Studio Number One’s marketing director.

Due to the lack of federal regulations, there are still some states where hemp-derived CBD products are not sold in retail stores. Charlotte’s Web is working hard to change that fact. The ‘Trust The Earth’ campaign can spark conversations and provide a way for citizens to add their voices to the fight. Hemp advocates can learn ways they can support hemp access for all by visiting www.trusttheearth.com.

“This glorious field art celebrates everyone on Earth whose lives have been improved by hemp-derived CBD wellness products,” said Elsner. “Charlotte’s Web continues to lead the revolution and will continue to advocate.”




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