Chewy Launches ‘Letters to Chewy Claus’ Program

Chewy, Inc. has launched its “Letters to Chewy Claus” program.

“Letters to Chewy Claus” was created to grant big and small holiday wishes for pets. All pets can share their holiday lists by visiting a special pet-friendly website. Chewy Claus will review those submissions, determine who has been naughty or nice and deliver gifts to thousands of furry, feathery and scaly friends and their pet parents.

“At Chewy, we know pets are a part of the family and we wanted to give them a way to truly participate in the holiday season this year,” said Orlena Yeung, VP of Brand Marketing at Chewy. “Through Chewy Claus, we are hoping to spread joy while recognizing the most important gift that keeps on giving—the love and companionship of our pets.”

All letters submitted before Dec.15 will be read and gifts will be delivered to pets before the new year.

Chewy Claus will give extra love and care to some of the most vulnerable pets living in shelters and rescues this holiday season with the help of Greater Good Charities. For every letter submitted to Chewy Claus before Dec. 15, Chewy will donate one pound of food to one of their non-profit partners, up to 15,000 pounds. Chewy will also match customer purchases in the form of a product donation up to $1 million per week for a potential total of $10 million throughout its Season of Giving running through Jan. 3, 2023, meaning pets living in shelters and rescues will receive toys, treats, food and other essential items this holiday season.