Chris Evans and Jinx Partner to Make Dog Food Healthier
The brand announced that the actor, entrepreneur and dog dad will play an active role in the business and creative direction of the brand. Evans’ introduction to Jinx was first as a customer, after searching for a safer food brand for his beloved best friend, Dodger. “I was thrilled to find Jinx – a food Dodger loves to eat and that I know is safe and healthy for him,” said Evans. “I’m excited to come on board and help grow awareness for the company so all dogs can have the highest quality food possible at an accessible price point.”
In his role, Evans will be involved in the brand’s strategy and marketing campaigns, including a commercial campaign launching later in the year.
This is just the beginning: Jinx aims to be a single destination for all things relating to dog wellness. Jinx recently closed a Series A round of funding reaching more than $28 million, allowing the company to expand its product portfolio to move beyond a direct-to-consumer model and bringing on high profile investors including Halsey, Odell Beckham Jr., Zachary Quinto, Trevor Noah, Lily Singh, NAS and more.
Jinx is redefining dog nutrition with better, healthier and tastier food for dogs across the country, already available in more than 2,000 Walmart locations and on walmart.com. Every Jinx product has a transparent approach to ingredients; full of real, nutrient-rich superfoods and free from preservatives or fillers. Formulated by animal nutritionists and approved by certified veterinarians, Jinx’s rigorous vetting makes sure that dogs are getting the balanced nutrition they need, without anything they don’t.
They’re also expanding their audience in partnering with Evans: “We are thrilled to have Chris on our team. His entrepreneurship and his love for his dog, makes him a valuable addition to the Jinx leadership team,” said Sameer Mehta, Co-Founder of Jinx. “Our vision is to elevate the way we care for our dogs by providing premium, clean-label nutrition at an attainable price point.”
With this new addition to the team, Jinx has its short- and long-term focus set on making a high-impact difference in the lives of American dogs and their pet parents.
The full line of Jinx premium pet products includes all-natural kibble ($10.88-$45.88), limited-ingredient dental chews ($8.97), slow-cooked jerky treats ($4.98-$9.48) and freeze-dried meal toppers ($9.99).
For more information, click here Think Jinx.