CULT Food Science Announces New Cultured Pet Food Brands
CULT Food Science Corp., a pioneer in the investment, development and commercialization of cellular agriculture technologies and products, is expanding its pet food division through the launch of three new consumer brands: Noochies!, Indiana Pet Foods and Marina Cat. The new brands will leverage cultivated ingredients in partnership with the company’s portfolio companies, aiming to be a first mover in making cultured meat available for pets in North America.
Many pet owners are morally conflicted with the concept of having to slaughter other animals to feed their own animal. Using cell-based technologies to enable nutrient dense protein for our pets, without harming other animals, is an innovative approach for the pet food market. CULT Food Science is launching these brands to be on the leading edge of the shift towards ethical, sustainable meat consumption for pets.
Noochies! (formerly Because Animals brand): Noochies! uses a patented, cell-cultured nutritional yeast – called Bmmune – to make premium cat and dog foods with comparable nutrient specifications to beef or lamb. Bmmune is a high protein, all natural blend that contains all 10 amino acids that dogs need to thrive – including bioactive ingredients that soothe digestion and B vitamins for immune function.
The Noochies! product line-up includes high nutrition supplements, single ingredient treats and complete nutrition foods that are made with a patented blend of cell-cultured nutritional yeast and fermented proteins.
The brand also includes a high protein, umami, animal-free treat just for cats, the first of its kind in North America.
The products are slated to launch in Q3 2023. Read more about Bmmune here.
Indiana Pet Foods: Based in the heartland of the Hoosier State, Indiana Pet Foods is a cell-based dog food and treat brand made with high purity, tier-1 collagen, formulated for active and senior dogs. Collagen has been shown to benefit dogs with osteoarthritis, helping to increase their mobility. With cell-cultured collagen, Indiana Pet Foods can deliver wholesome, premium nutrition to dogs, with lower environmental impact.
Marina Cat: Marina Cat is focused on the health benefits of ocean-derived ingredients that promote longevity and immunity. It’s a modern treat for cats, exclusively using cell-based fish and marine ingredients, avoiding high impact ocean harvesting but extending all nine lives of our feline friends.
“These new brands and products are focused on providing better food options for our pets. High quality inputs for pet foods can be hard to achieve using traditional sources such as ‘4D’ meats. But cell-based ingredients can provide the potential for healthier and safer options for the pets we love. I am excited to launch these brands to further accelerate our mission of making cell-based foods part of everyday life,” said Lejjy Gafour, CEO of CULT.
“In the very near future, we will shake our heads at the amount of sketchy, environmentally hazardous meat we put into the pet foods of today,” said Joshua Errett, VP Product Development at CULT. “I totally believe the pet brands CULT is announcing today, are the future.”
Additional information can be found by viewing the company’s website at Cult Food Science or its regulatory filings on Sedar.