The Independent Pet Innovation Awards recently selected the Disney Table Scraps collection as the Upcycled Dog Treat of the Year.
Among the more than 2,000 nominations for the 5th annual Pet Innovation Awards, Disney Table Scraps was one of the first dog treats to be certified by the Upcycled Food Association with: seven dog treat varieties in the everyday collection, three dog treat flavors in the Christmas Bark line and two new cat treats all helping reduce food waste by using Upcycled Certified ingredients.
The Disney Table Scraps collection is produced by Phelps Pet Products and distributed through Phillips Pet Food & Supplies.
Rick Ruffolo, CEO and President of Phelps Pet Products teased the collection ahead of Global Pet Expo earlier this year. “It’s the 100th Anniversary of Disney in 2023, and everyone we have spoken to is excited about the potential of celebrating this once-in-a-lifetime occasion with their customers/shoppers. There is no doubt that the world’s No. 1 consumer brand will be investing heavily to create awareness and engagement throughout the year. Building on this momentum – our Table Scraps Disney dog treats line is unique in its approach to bringing the Disney magic to the category. Beyond seeing your favorite nostalgic and beloved Disney characters on each package, the award-winning line is receiving great reviews on its clever package design, “clean label” recipes (including certified organic and upcycled ingredients), innovative flavors (e.g. Surf & Turf, Honey Roasted Turkey, & Sweet Hawaiian Bacon) and value pricing ($7.99-$9.99 SRP). Our objective is to make sure every retailer can bring in the Disney treats in 2023 – in line, as an in/out program, and/or as a Christmas Holiday collection!”
Click here to learn more: Phelps Pet.