Dumb Friends League Updates Name to Humane Colorado
Humane Colorado, formerly known as the Dumb Friends League, has been a national leader in animal welfare for 115 years. Today, the organization unveiled its new name that better reflects its commitment to advocacy, education and compassionate care for animals, their people and the communities they serve. While the name has changed, Humane Colorado’s mission to end pet homelessness and animal suffering remains steadfast.
“The new name honors our rich history while representing who we are today and the meaningful impact we make as leaders in animal welfare in Colorado and across the country,” said Dr. Apryl Steele, President and CEO of Humane Colorado. “This evolution is a natural step forward, reflecting our continued dedication to innovation in sheltering, rehabilitation, veterinary care and community programs.”
Since its founding in 1910, the organization has continually transformed to meet the evolving needs of pets and their people. The rebrand not only eliminates confusion surrounding the outdated term “dumb,” which was used to refer to animals because they lacked the power of human speech but also positions Humane Colorado as a compassionate and forward-thinking advocate for pets and their caregivers.
“We are excited to enter this new chapter with a name that fully encompasses our mission and values,” said Janice Kercheville, chair of Humane Colorado’s board of directors. “This rebrand reflects the input of community members, donors, staff and volunteers who helped shape a name and identity that will carry us into the next century of our work.”
The rebranding process was guided by extensive research and collaboration over several years. A subcommittee of Humane Colorado’s board of directors worked closely with branding experts to finalize the name, logo and tagline, ensuring they align with the organization’s mission to improve the lives of pets, people and communities.
Humane Colorado remains committed to embracing best practices and humane approaches that advance the well-being of animals and their caregivers. With this new identity, Humane Colorado is positioned for continued leadership and impact for the next 100 years.
For more information about Humane Colorado and its mission, visit Humane Colorado.