March 18, 2022
Earth Animal Adds Catfish Protein to WISDOM Dog Food Line
Earth Animal is adding a Chesapeake Bay Catfish flavor to its line of Dr. Bob Goldstein’s WISDOM dog food. Catfish WISDOM offers the superior ingredients and optimal nutrition found in the GAP-certified Chicken and Turkey flavors.
Catfish WISDOM furthers the company’s sustainability promise to preserve and enhance quality of life for animals, people and the Earth. Chesapeake Bay Blue Catfish is a non-native, invasive species that threatens the health of the Bay which encompasses six states and 64,000 square miles. Seafood Watch recognizes Chesapeake Bay Blue Catfish as a delicious and nutritious “best choice” in sustainable seafood. Earth Animal’s recipe has been certified sustainable by Ocean Wise using wild-caught, sustainably sourced catfish from a supplier that supports local, community-based fisheries and fishermen.
“Introducing Catfish to our WISDOM Dog Food line offers an outstanding choice for animals with poultry sensitivities or prefer an alternative to salmon,” said Dr. Bob and Susan Goldstein, Co-Founders of Earth Animal. “We have introduced another exceptionally nutritious food choice for pet parents while also helping to restore one of our country’s vital waterways.”
Catfish WISDOM includes sustainable marine microalgae with twice the concentration of omega-3s than fish oil, with a preferable taste profile. Omega-3 fatty acids support healthy heart, joints, skin & coat and brain function. Catfish WISDOM is the first flavor to include TruMune, a fermented postbiotic that has been proven in more than 400 research studies to optimize pet health and overall wellbeing. Postbiotics are a cutting-edge, fast-acting supplement that combines the power of prebiotics and probiotics to sustain a healthy immune system, maintain microbiome balance and improve a pet’s vitality. TruMune will be added to the Chicken and Turkey formulas in the future.
Catfish joins the WISDOM Dog Food family in providing a highly nutritious, complete and balanced meal. It is produced in the USA at the company’s own “craftory” that is certified to meet SQF Edition 9 standards for quality and food safety. Catfish is air-dried in small batches using high velocity winds to preserve vital nutrients and requires no refrigeration. The finished product provides an appealing taste and texture while offering essential moisture for the dog.
In addition to humanely sourced proteins, WISDOM includes fresh and organic fruits and vegetables rich in phytonutrients. Dr. Bob’s Vitality Cubes™ are a third component designed to optimize health through a proprietary blend of sprouted seeds, sprouted grains, concentrated fruit & veggie extracts, vitamins and minerals. The food is gluten-free and void of soy, corn and rice fillers, iodized salt, added sugar or artificial preservatives.
“WISDOM is the food we dreamed about making for years,” said the Goldsteins. “We know firsthand the power of proper nutrition and its positive impact on an animal’s life. WISDOM represents more than 35 years of our life’s work, both personally with generations of our family animals and professionally with thousands of patients.”
WISDOM is available in 1-pound, 3-pound and 10-pound bags. It may be purchased at independent pet retail stores throughout the country or on the website.