Earth Animal Goes Plastic Neutral, Teams with rePurpose Global to Offset Plastic Impact

Earth Animal, now certified as Plastic Neutral, has partnered with rePurpose Global to fund the recovery of as much nature-bound plastic waste as it uses across its packaging and distribution. This bold commitment is part of a wider plastic waste action strategy including a commitment to transitioning all packaging to a recyclable option by 2025.

By contributing a percentage of every product purchase to plastic reduction efforts, Earth Animal is enabling the annual removal of more than 165,000 pounds of plastic waste otherwise landfilled, burned or flushed into the oceans every year. Through its partnership with rePurpose Global, the company is supporting vetted waste management projects in Bogota, Colombia. These programs collect and process hard-to-recycle waste streams otherwise too low value to be reclaimed from the environment, such as chocolate wrappers, chips packets and similar flexible packaging items.

The pet industry is responsible for more than 3 million pounds of plastic waste every year. As a prominent player in the industry, Earth Animal recognizes the grave threat that plastic pollution poses to the future of our planet and is planning to take further action against this epidemic.

“We have seen the devastating amount of waste generated every day by our industry, so to us, the urgency of this crisis was impossible to ignore, and we decided to step up. Our planet needs us, and Earth Animal is taking strong strides to do our part,” said Stewart Shanley, Earth Animal’s CEO. “Our partnership with rePurpose Global is a cornerstone of our commitment to mitigating our use of plastics.”

Other Earth Animal plastics commitments include:

Joining the Sustainable Packaging Coalition, the leading voice on sustainable packaging with a membership that encompasses the entire supply chain.

• Adding How2Recycle information to each new packaging run until it is on all packaging by 2023. This simple system takes the guesswork out of common numerical recycling icons that are often confusing or inaccurate.
• Earth Animal is a Founding Donor of the Pet Sustainability’s Plastics Pledge, a program to support pet companies to move to 100 percent recyclable, reusable or compostable packaging by 2025.

“For our company, the clue is in our name. We are called Earth Animal for a reason, and as such, we want to play our part in improving the wellness and longevity of not only Earth’s animals, but also the planet that sustains them. Our rePurpose Global partnership shows our commitment to reducing our plastic footprint while supporting marginalized communities around the world, a truly impactful collaboration,” said Dr. Bob and Susan Goldstein, co-founders of Earth Animal.

“Environmental protection is at the core of Earth Animal. It’s so refreshing to see them push the boundaries on tackling the plastic waste problem. Forward-thinking brands like Earth Animal are the need of the hour. We hope this pioneering move pushes more brands to take responsibility for their own plastic waste,” said Aditya Siroya, co-founder and Chief Impact Officer of rePurpose Global, the world’s first Plastic Credit Platform.