Earth Animals Achieves Public Benefit Corporation Status, Shares Animal Welfare Framework in Commitment to Humane Treatment of Supply Chain Animals February 16, 2022

Earth Animals Achieves Public Benefit Corporation Status, Shares Animal Welfare Framework in Commitment to Humane Treatment of Supply Chain Animals

While Earth Animal recently achieved its Public Benefit Corporation (PBC) status, the company has also released its Animal Welfare Framework that outlines its specific commitments to the humane treatment of farm animals in its supply chain, a next step in the company’s evolution since its founding in 1979 cementing its dedication to caring for animals, people and the Earth.

This Framework is built on the 5 Domains of Animal Welfare – good nutrition, good environment, good health, good behavior and good mental state – focusing on preventing unnecessary suffering while maintaining physical health and enabling behavioral freedom. “We believe that all animals deserve to live a good life, and therefore we have a fundamental responsibility to protect and advocate for the animals in our families and those that are born, raised and slaughtered for our pet foods and other pet products,” said Earth Animal co-founder Susan Goldstein.

The company’s Animal Welfare Framework was crafted with guidance from a team of welfare policy experts, NGOs and retailer partners, including Darren Van Stone, an animal welfare expert and Managing Director of Ocatra, Dr. Heleen Van de Weerd, a recognised expert on farm animal behaviour and welfare who developed the European Commission’s animal welfare strategy and Nicky Amos, co-founder and managing director of Chronos Sustainability.

Van Stone said, “Earth Animal’s ‘Animal Welfare Framework’ is the most ambitious approach to animal welfare I have seen from the pet industry to date. The company’s adoption of the Five Domains Model of Animal Welfare with its focus on the emotional experience of the animal as the key indicator of its welfare represents a significant step forward for the animals we raise for food or keep as companions and for the broader pet industry.”

The framework provides a structure for Earth Animal to work with its farmers and supply chain partners by examining their practices and crafting a roadmap to attain new standards of care. The company will adopt species-specific welfare commitments, beginning with the Better Chicken Commitment in Q1, 2022 and will release other species commitments during the next 12-18 months.

“Adopting this framework is a critical first step to ensure the animals in our supply chain are treated humanely, though we know this work can’t be done without alignment with our suppliers,” said Michael Cody, Earth Animal’s Global ESG Director.

The company also commits 5 percent of profits to research and development of plant-based and cellular agriculture products to reduce reliance on and eventually replace, factory-farmed animal proteins. “Our hope is that our efforts will be magnified as they provide a roadmap for other brands to follow,” said Goldstein. “By following in the footsteps of the many innovative companies leading the way in the alternative protein space for humans, Earth Animal will find its place and lead the pet industry towards a more sustainable future free of factory farmed animals.”

Earth Animal’s PBC status further cements its place as an industry leader that prioritizes the “triple bottom line.” PBC charters consider people and the planet — as well as profit — in their business model and operations, incorporating stakeholders like their employees and community as beneficiaries.

“We are thrilled to officially be a certified Public Benefit Corporation,” said Earth Animal CEO Stewart Shanley. “As a company, we have long operated in accordance with these values. PBC status is a way to recognize that as a brand, we are abiding by our purpose and accomplishing the goals we set out to achieve.”

Earth Animal’s full Animal Welfare Framework, including the full detail of the 5 Domains of Animal Welfare, is available here.

Subscribe to Pet Insight