Earth Rated Launches New Innovative Dog Toy Collection

Dog brand Earth Rated, makers of multi-use wipes and clean-up categories, has launched a new line of innovative dog toys. Embarking on an exciting venture into the world of play, Earth Rated aims to strengthen the bond between dogs and their owners.

Because dogs see yellow
They made their in-motion toys yellow; easy for dogs to spot.
Playtime can get rowdy
Their toys are built to last and are ergonomically shaped for comfort.
It’s all about the chase
They designed their toys to bounce, wobble and roll in unpredictable ways.
Designed to stimulate
Their enrichment toys keep your dog busy – especially when paired with treats.
Dogs deserve to play safely
Their toys are even tested against many of the same safety standards as children’s toys.*
*ASTM F963-17

This toy collection features two toys that help reduce boredom and provide mental stimulation – as well as three toys designed to help promote daily exercise and quality time for owners to bond with their dogs. “We know that nothing is more effective in forging a deeper bond with our dogs than the power of play,” said Ram Chittur, Director of Innovation at Earth Rated. “From intuitive and ergonomic shapes to the use of yellow, a color seen by dogs, this collection offers a better way to play.”

The Earth Rated dog toy collection will be available for purchase on Amazon.com, Amazon.ca and Chewy.com as of July 6, 2023 and at select retailers throughout the summer of 2023. To see the toys in action, visit Earth Rated.