Eco-Shell Announces New Packaging for Naturally Fresh Cat Litter

Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, debuts its new line of packaging for Naturally Fresh Cat Litter. The refreshed packaging features a more natural look and feel, as well as more detailed product information to help cat owners choose the right Naturally Fresh litter for their needs. This all-new packaging also introduces their new brand logo.

The four top-selling Naturally Fresh formulas: Quick-Clumping (green bag), Multi-Cat (red bag), Ultra Odor Control (yellow bag) and Alpine Meadow Scent (blue bag) will introduce the new packaging in pet specialty stores. Each formula fits the different needs of cat owners, whether they have one cat or more. Now, the front of the package better communicates the differentiation between the Naturally Fresh formulas, while the back provides detailed product information – both changes make it easier for a customer to choose the best Naturally Fresh formula for their household.

While the packaging features a new look, the eco-friendly formula that cat owners trust remains the same. Made from walnut shells, Naturally Fresh has the organic ability to neutralize ammonia odors. In addition, this litter is biodegradable, sustainable and produced in a solar-powered facility.

A favorite element of the packages, the cat pictures, still remain on each formula to help current Naturally Fresh customers recognize the packages on shelf.

This is just the beginning for the new Naturally Fresh look. While the new packaging is initially being released for the four top-selling Naturally Fresh litter formulas, Eco-Shell, LP will refresh the two remaining formula packages as well – Pellet, Non-Clumping (purple bag) and Herbal Attraction (orange bag).