Eukanuba Introduces New Premium Performance Line for Canine Athletes

Eukanuba is introducing Premium Performance, an all-new line of performance products tailored to duration and intensity of activity for canine athletes.

“It’s impossible to quantify the depth of science and technology that goes into the Eukanuba Premium Performance line. Athletic dogs are truly remarkable and we continue to define ways Eukanuba nutrition can help unleash their innate abilities not just as athletes but also as working partners. There is a misconception that performance nutrition is all about protein and fat. It’s much more than that. The Eukanuba Premium Performance line is formulated to fuel different activity levels, support post-exercise recovery and help optimize nutrient delivery,” said David Everson, Chief Marketing Officer of Eukanuba and Royal Canin. “Eukanuba Premium Performance products are setting a new standard in performance nutrition, and we are proud to make these diets available to discerning owners and handlers of the most active and performance-focused sporting and working dogs across the country.”

The Eukanuba Premium Performance line is designed to provide targeted and systematic support with nutrients to help fuel the physical and mental demands of canine athletes including recovery, digestion and whole dog nutrition.

Sporting and working dogs have varying energy needs. Some work in short bursts while others run all day. Eukanuba’s new Premium Performance line offers four activity-based diets formulated with a tailored blend of carbohydrates, protein and fat to fuel energy that matches your dog’s workload.

• 21/13 SPRINT: Dogs working anaerobically with intense bursts of energy for up to three minutes at a time require more carbohydrates and moderate amounts of protein and fat. Sprint has tailored levels of carbs for immediate energy and 21 percent protein and 13 percent fat. Forty-three percent of caloric energy is sourced from carbs. Sprint is ideal for anaerobic activity such as agility, flyball or dock diving.
• 26/16 EXERCISE: Dogs working aerobically for up to two hours need additional fat to fuel energy reserves and higher protein levels to support exercising muscles. Exercise provides optimal energy with 26 percent protein, 16 percent fat and nutrients to help defend against the effects of regular exercise. Forty-one percent of caloric energy is sourced from fat. Exercise is ideal for endurance and aerobic activity such as running, hiking and assistance.
• 30/20 SPORT: Dogs exercising for up to four hours need a balance of fat and carbs to help fuel them for longer durations. Sport has 30 percent protein to help strengthen and oxygenate exercising muscles and 20 percent fat for sustained energy. Forty-seven percent of caloric energy is sourced from fat. Sport is ideal for endurance and aerobic activity such as sporting, tracking and working.
• 30/28 WORK: Dogs exercising for longer than four hours need even more fat for sustained energy and protein to support muscle oxygenation and integrity. Work is a custom blend of 30 percent protein and 28 percent fat to help provide hardworking dogs with all-day energy. Fifty-eight percent of caloric energy is sourced from fat. Work is ideal for extreme or continuous high-intensity activity such as working, herding or mushing.

“The same approach means the same results. That’s why we imagined a new kind of canine nutrition more than 50 years ago and why we continue to do so now with a continued passion and investment in further science for the sporting, working and service dogs,” said Russ Kelley, Scientific Services Nutritionist – Royal Canin USA and Eukanuba Pro. “The new Premium Performance line harnesses the power of nutritional science to help deliver limit-pushing performance fuel.”

The Premium Performance line was created on a chassis principal backed by more than a half-century of scientific research. The foundation of the chassis is the utilization of common ingredients and nutrient sources of high quality. Animal protein, beet pulp, vitamin E, selenium, chicken fat, fish oil, fiber, DHA, glucosamine, chondroitin among others are ingredients in each bag of Sprint, Exercise, Sport and Work. They all carry benefits across the board for GI protection, antioxidant systems, amino acids, fatty acids, among many others.

The new line is carried at most major pet specialty retailers, excluding 30/28 Work which is sold through professional channels only.