Feeders Supply Co. appoints new CEO

Brannon Dixon has been appointed CEO of Feeders Supply Co. 

“I’m truly honored to be joining the Feeders Supply team and returning to Louisville,” Dixon said. “Feeders Supply is uniquely positioned in the growing pet supply category, and I believe we can continue to build on our quality products, competitive prices and outstanding service and love for all our customers’ pets,” he said. 

Pam Longwell, current Feeders Supply Co. CEO, will remain with the company and transition to a strategic and brand advisory role.

“It is an exciting time for me to announce a new era,” Longwell said. “I have complete confidence that Brannon is the right leader to take Feeders Supply to the next level,” she said. “I look forward to the continued growth of the company.”

Dixon brings with him 24 years of retail experience. Dixon served most recently as the president of Theisen’s, a chain of feed and farm stores based in Iowa with a large pet department. Prior to that, Dixon spent three years at Party City as the VP of store operations, where he managed 203 Party Cities and 112 Halloween Cities. Dixon’s career began at Walmart where he spent 18 years, with beginnings at the store level and working up to director of operations managing 62 stores. 

Previously, Dixon lived in Louisville from 2006 to 2010 while serving as the market director for Walmart. He was active in the Kentucky Derby Festival and Kosair Charities, serving in the role of board member.