Giddy Kitty™ Expands Distribution, Bringing Innovative Feline Enrichment Solutions to Independent Pet Retailers Across the Northeast

New partnership with Vermont Pet Food & Supply brings award-winning Giddy Kitty Purrsuits™ treat-toy system to independent pet retailers while supporting broader U.S. distribution expansion.

As cat ownership continues to grow and today’s cat parents seek products that promote enrichment, exercise, and interactive play, Giddy Kitty™ is expanding its retail footprint through a new distribution partnership with Vermont Pet Food & Supply.

Through this new partnership, Vermont Pet Food & Supply will distribute the full line of Giddy Kitty products that are in stock and available for immediate shipment to retailers. The partnership gives independent pet retailers immediate access to Giddy Kitty’s innovative lineup of interactive cat toys and treats, further expanding the brand’s reach throughout the region.

Founded by pet industry innovator Carrie Van Wert, Giddy Kitty builds on a long history of creating products that solve everyday challenges for pet parents. Throughout her career, Van Wert has combined firsthand consumer insights with a passion for innovation, developing practical solutions that improve the lives of pets and the people who care for them. Her award-winning Kitty Sift™ litter solution earned recognition from the Pet Care Innovation Network (PCIN) and reinforced her reputation for identifying unmet needs within the pet industry. Today, Van Wert is focused on one of the pet industry’s fastest-growing opportunities: feline enrichment.

At the heart of the Giddy Kitty brand is a first-of-its-kind interactive Purrsuits™ treat-toy system featuring proprietary Purrsuits™ cat treats, uniquely designed to work with Giddy Kitty treat toys. Together, the toys and treats create a differentiated merchandising solution that encourages repeat engagement, taps into cats’ natural hunting instincts through rewarding play, and drives repeat treat purchases.

The partnership comes at a time when retailers are seeing increased consumer interest in products that support enrichment and overall pet wellness. While innovation in the dog category has accelerated over the past decade, many retailers and industry leaders recognize that the cat category remains relatively underdeveloped, creating opportunities for differentiated merchandising solutions like Giddy Kitty’s integrated treat-and-toy system, which encourages repeat purchases and long-term customer engagement.

Unlike traditional cat toys or treats alone, Giddy Kitty transforms treat time into an engaging enrichment activity that stimulates curiosity, encourages exercise, and strengthens the bond between cats and their people.

“Today’s cat parents are looking for more than another toy or another treat; they’re looking for ways to engage with their cats in meaningful, enriching ways,” said Van Wert. “We’re excited to partner with Vermont Pet Food & Supply because they share our commitment to bringing innovative solutions to independent retailers. Together, we’re helping more stores introduce a new category of interactive play that benefits cats, strengthens the human-animal bond, and creates excitement in the cat aisle.”

“Independent retailers are always looking for innovative products that differentiate their stores and give customers something new to discover,” said Phil Trussell, Accessory Buyer for Vermont Pet Food & Supply. “Giddy Kitty brings a fresh approach to feline enrichment that complements today’s growing interest in interactive play and wellness for cats. We’re excited to make this unique product line available to our retail partners.”

Beyond innovative products, Giddy Kitty supports retailers and distributor partners every step of the way. From a dedicated wholesale portal for easy ordering and account access to a full suite of educational resources, including how-to-play videos, QR-code tutorials, merchandising support, and The Giddy Guarantee, they help drive consumer adoption and sell-through.

Giddy Kitty is actively expanding its distribution network and welcomes inquiries from qualified regional and national distribution partners interested in bringing the brand to additional markets throughout North America. Giddy Kitty will showcase its products in the Emerging Brands section at SuperZoo 2026 in Las Vegas at Booth #10972.

To learn more about Giddy Kitty, visit www.giddykitty.com. Retailers, distributors, and sales partners interested in learning more or placing wholesale orders can visit https://giddykitty.com/pages/b2b-login