March 12, 2024

Go! Solutions Announces Launch of New Functional Pet Food and Treats

Petcurean, the award-winning manufacturer of premium pet food brands Go! Solutions, Now Fresh, Summit and Gather has launched its newest functional pet food products, expanding upon its popular Go! Solutions collection that is designed to support the unique dietary needs and preferences of cats and dogs. The new products include the brand’s first functional treat offering for dogs, Go! Solutions Benefit Chews and a complete and balanced meal option for cats, Go! Solutions Sensitivities Limited Ingredient Grain-Free Salmon Recipe.

Recent research by Packaged Facts shows that functional pet food continues to be in demand, with 66 percent of dog and cat owners surveyed reporting that they are willing to spend more on pet foods with health and wellness benefits. Additionally, functional treats are top of mind, with 84 percent of dog parents expressing interest in purchasing products in this format and listing taste and enjoyment as the leading purchase drivers for treats.

“We are thrilled to introduce pet parents to new recipes that have been crafted by our team of expert nutritionists to offer both functional and nutritional benefits that support their pet’s overall health and wellbeing, while also delivering on taste and flavor,” said Natalie Williams, Nutrition Manager at Petcurean. “Whether you are looking for a delicious new complete and balanced, limited ingredient recipe option for your cat or want to treat your dog to a nutritious soft and chewy treat ‘just because’, we’re confident that these new products reflect the drool-worthy, premium quality food that pets – and their pet parents – have come to expect from our Go! Solutions collection.”

Go! Solutions Benefit Chews for Dogs introduces an all-new product format for the Go! Solutions collection and marks the line’s first treat offering. Go! Solutions’ new soft and chewy dog treats are made with premium-quality meat or fish as the first ingredient and offer functional nutrition in an irresistibly tasty bite. Additionally, Benefit Chews are made with certified upcycled ingredients designed to reduce waste and are packaged in resealable and recyclable packaging, making it a sustainable treat option for eco-minded pet parents. Go! Solutions Benefit Chews (6oz / 170g) will be available for purchase online and at select pet specialty retailers across North America in four best-selling solutions and flavors:

Go! Solutions Sensitivities Limited Ingredient Grain-Free Salmon Recipe for Cats, meanwhile, is designed for cats with sensitivities, showcasing premium quality salmon as the single source of animal protein. Formulated by Petcurean’s team of expert nutritionists, this recipe includes limited ingredients to minimize exposure to the most common allergens and is enriched with prebiotic fibre from chicory root for additional digestive support to provide a complete and balanced meal for cats of all life stages. This recipe is available online and at select pet specialty retailers across North America in 3lb, 6lb and 12lb bag sizes.

These new products are being launched on the heels of Go! Solutions Booster Recipes for Cats and Dogs, which are also coming to market. Available in eight different delicious flavors for both cats and dogs, Go! Solutions Booster Recipes for Cats provide a complete and balanced meal alternative, while Go! Solutions Booster Recipes for Dogs serve as a topper to enhance the palatability of dry food. Both cat and dog recipes can be mixed-and-matched to help support common pet ailments including joint care, digestive and immune health, tranquility, weight management and brain health.

“Putting pets first is at the heart of everything we do at Petcurean, and we are constantly working to innovate new, functional recipes and science-backed solutions that support this commitment,” said Williams. “We are excited to expand upon our popular Go! Solutions collection with new functional products that pet parents have asked for, and more importantly, to provide pets everywhere with more delicious and nutritious solutions-oriented options that help them live their happiest, healthiest lives.”

Petcurean will be debuting their new Go! Solutions innovations at Global Pet Expo from March 20-22, 2024 in Orlando, FL. Attendees are invited to visit the Petcurean booth #814 to learn more. Additionally, Petcurean’s Nutrition Manager, Natalie Williams, will be offering valuable insights into crafting the best diet for your beloved pet on the Global Pet Expo Spotlight Stage on Wednesday, March 20 at 11:40 a.m.

To learn more about Go! Solutions, click here.



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