Green Boy Expands Business into Plant-based Pet Food Market
Green Boy has opened a new plant-based pet food division, expanding its international footprint to supply premium plant-based pet food ingredients to pet food producers globally. The focus will be on supplying starches, sweeteners, proteins and fibers.
“Green Boy has always operated with the goal of accelerating the plant-based food reformation, to help with the transition from animal-based food products to plant-based food products. We want to lower the dependence on meat, fish and dairy,” said Peter van Dijken, Green Boy Co-Founder and Owner. “It is a logical next step for Green Boy to apply the same modus operandi to the pet food market as we service similar ingredients to our food customers worldwide for eight years already.”
“The pet food market is very interesting for Green Boy, it is an ever-expanding playfield from a consumer perspective,” said Frederik Otten, Green Boy Co-Founder and Owner. “In 2024 its expected sales will be around $ 60 billion US dollars with an anticipated growth rate of about 6 percent per year. We know we can add value to our existing customer network because many of the large brands we supply also have a very strong presence in the pet food market.”
Jeroen van den Heuvel, Green Boy’s Managing Director, further adds, “We will be focusing on the premium markets such as North America, Europe and Oceania. This expansion into the pet food market fits into Green Boy’s growth and sustainability strategy. pet food producers are still using large amounts of animal proteins. We want to offer a plant-based alternative for them, our aim is to make functional high-quality plant-based pet food ingredients more accessible to this exciting market. Our new pet food division will encompass ingredients for dry and wet pet food and for the utilization of all kinds of pet food products.”
Green Boy, founded in 2016, is a worldwide supplier of plant-based NON-GMO and Organic food ingredients. Green Boy has offices in Los Angeles, Chicago, Amsterdam, Hong Kong and Sydney.