August 28, 2023

GREENIES Brand and Christian Siriano Collab to Unveil HOUNDSTOOTHLESS

The GREENIES brand, part of the Mars family of brands, is partnering with award-winning fashion designer Christian Siriano to create matching trench coats for pet parents and their pups, centered around one of this year’s biggest fashion trends: the houndstooth pattern. The brand and Siriano will release a one-of-a-kind spin on the iconic houndstooth pattern – HOUNDSTOOTHLESS – that is strategically missing “teeth” in the design to represent the canine dental crisis. According to the American Veterinary Medical Association, 80 percent of dogs show signs of oral health issues by the age of three.

“As a dog dad to Poppy, Topper and Bear, I know how important it is to maintain a healthy dental routine for your pup,” said Siriano. “That’s why I’m excited to partner with the GREENIES brand, and my dogs love GREENIES dental treats! They are a leader in delivering products that support pet oral health, so creating a one-of-a-kind HOUNDSTOOTHLESS design for pups and their parents has really been such a fun project. If fashion can bring awareness to the canine dental crisis, then that’s a great thing.”

Dog lovers and fashion gurus alike can match with their furry best friend this season by entering a sweepstakes for a chance to get their paws on the limited-edition HOUNDSTOOTHLESS trench coat. The dog and human trench coats are soft-knitted and lightweight and are available in three sizes – small, medium and large.

From now through Sept. 6, 2023, US residents 18 and older can enter the sweepstakes at GREENIES. There will be 150 grand prize winners, receiving the limited-edition matching trench coats and 300 second-tier prize winners receiving GREENIES dental treats for their dog. For official sweepstakes rules, visit here.

“We know that good canine oral health is a critical issue for pets and pet parents,” said Jean-Paul Jansen, Sr. Vice President of Marketing for Mars Petcare North America. “That’s why we are always looking for new ways to shine a light on the importance of healthy teeth and gums to raise awareness of the options pet parents have to care for their pets. This playful take on the houndstooth pattern, HOUNDSTOOTHLESS and limited-edition trench coats are just another way we are furthering this ambition to promote holistic oral care in a culturally relevant way.”

To further demonstrate our commitment to oral health, the GREENIES brand has donated $50,000 to Banfield Foundation to provide critical veterinary dental care and services for pets in need in communities across the nation. Since 2015, Banfield Foundation has granted more than $20 million to support vulnerable pets by funding veterinary care, medical equipment and resources for nonprofit and animal welfare partners.

The good news is that pet parents can help support their dog’s oral health by implementing a holistic oral care routine to help keep their dog’s teeth clean and gums healthy – this includes tooth brushing, regular vet checkups, annual professional dental cleanings and giving treats designed to help clean teeth, like GREENIES dental treats.

To learn more about the dog dental crisis and for a chance to win a HOUNDSTOOTHLESS collectible, click here.

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