November 1, 2021

Guardian Capital Partners Sells Cosmic Pet to Petmate

Guardian Capital Partners has sold its portfolio company, Cosmic Pet LLC to Petmate, a Platinum Equity backed business.

Headquartered in Wichita, KS, Cosmic Pet, is a leading innovator in pet hard good products, dog and cat toys, chews and treats. Cosmic markets its products through many of the largest brick and mortar retailers in North America, as well as independent channels and e-commerce retailers. The company goes to market under the following brands: Hyper Pet, PetFusion, GoDogGo, Our Pets, PetZone Wild Eats, Ultra Paws, Mad Cat, Mega Mutt, Quirky Kitty and other private label brands. For more information, click here.

Peter Haabestad, Founder and Managing Partner at Guardian, stated, “During Guardian’s 5½ year ownership, the Company grew and expanded its revenue by more than 8x, a testament to the high-quality executive management team of Cosmic and its shareholder group. Guardian provided guidance and strategic vision to help diversify the Company’s product offering, customer mix, new product development, fulfillment capabilities and supply chain. Through both organic and acquisitive growth over Guardian’s hold period, Cosmic Pet was transformed into one of the largest pet products companies in North America. The Company is well positioned to continue its growth trajectory and become an incredible asset for Platinum Equity and Petmate. I am proud of the exceptional performance of the management team and look forward to seeing the Company’s future success under new ownership.”

Tim Blurton, CEO of Cosmic, said, “With Guardian’s support, the Cosmic team achieved considerable growth across all key channels and product categories. The combination of the strategic partnership with Guardian and the leadership of our high-quality executive team has allowed us to develop into a scalable, high performing business serving the dynamic and growing pet products market.”

The law firm Morgan, Lewis & Bockius LLP advised Guardian and the Company and Harris Williams LLC acted as Cosmic’s exclusive financial advisor. For more information about the transaction contact Peter Haabestad at Guardian Capital Partners at phaabestad@guardiancp.com.

 

 

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