Hill’s Pet Nutrition Introduces New Products Featuring MSC-Certified Seafood, Insect Protein for Pets with Sensitive Stomachs and Skin
Hill’s Pet Nutrition has announced its popular Science Diet Sensitive Stomach & Skin portfolio is now available with MSC-certified Alaskan pollock and insect protein.
The new formulas feature high-quality, traceable, wild-caught Alaskan pollock from a Marine Stewardship Council (MSC) certified fishery, as well as innovative insect protein (for the dog recipe). These new protein sources represent Hill’s focus on science-led innovation, offering pets not only biology-based nutrition but also a commitment to creating a better world for the future generations of pets.
“Our new Science Diet Sensitive Stomach & Skin line extension delivers the same science-led, tailored nutrition and key benefits as the original Science Diet Sensitive Stomach & Skin products but now features more sustainable seafood,” said Dr. Karen Shenoy, US Chief Veterinary Officer for Hill’s Pet Nutrition. “We are proud to offer pet parents a new and more sustainable way to feed their pets, leveraging our focus on using science to truly transform lives.”
The product’s benefits include:
- Highly digestible recipe that’s gentle on the stomach
- Vitamin E & Omega-6 fatty acids for skin & coat nourishment
- Clinically proven antioxidants, Vitamin C+E, for a healthy immune system
- Great taste with a savory fish flavor pets will enjoy
On an annual basis, 43 percent of cats and 56 percent of dogs encounter digestive issues, while skin issues affect 31 percent of cats and 42 percent of dogs. This is according to a 2022 nationwide survey of 2,000 cat owners and 2,000 dog owners. At the same time, nearly 3 out of 4 (71 percent) dog or cat owners agree that it is important to use environmentally friendly pet products and services, per a consumer survey of nearly 1,500 pet owners.
The wild caught Alaskan pollock offers a high-quality, lean protein that provides a rich source of omega-3 fatty acids. By using MSC-certified pollock, Hill’s Pet Nutrition offers a traceable ingredient from a sustainable fishery with a 1 percent bycatch rate that meets requirements across three principles:
- Only fishing healthy stocks
- Being well-managed so stocks can be fished long-term
- Minimizing their impact on other species and the wider ecosystem
The innovative insect protein, used in the dog recipe only, is raised in North America and offers a great source of fiber and beneficial nutrients.
“We selected these proteins with purpose because they promote optimal digestive and skin health for pets, while also keeping sustainability top of mind,” Shenoy said. “This innovative approach to ingredients is part of our guiding philosophy, which includes delivering science-led nutrition, bringing people and pets together and helping the planet for the next generation.”
The focus on these new protein sources is part of Hill’s evolution in its business practices that keep the planet and natural resources in mind. Other efforts have included sustainable sourcing, manufacturing with minimal impact and investing in a more sustainable future.
Hill’s Pet Nutrition creates a holistic view on taste to help ensure pets prefer its products across several dimensions, including how foods smell and taste. “Hill’s Pet Nutrition is uniquely positioned to unlock the trifecta of healthy, tasty and sustainable thanks in part to the innovative approach we take at our Global Pet Nutrition Center,” said Dr. Stephen French, a principal scientist and lead product developer at Hill’s Pet Nutrition. “We did extensive work to optimize the taste and enjoyment pets will have eating our new Science Diet Sensitive Stomach & Skin. Our pet partners tried many different recipes to help us identify the optimal combination of ingredients that pair well with these exciting new protein sources to deliver great tasting foods.”
To learn more about Hill’s new sustainable fish and innovative insect protein products, visit Hill’s Pet. To learn more about Hill’s sustainable commitments, click here.