IAMS Dog Food Teams up with Whistle Smart Devices to Empower Pet Parents to be an Expert of their Dog’s Health
Pet parents will go to great lengths to keep their furry friends healthy. Thanks to the newly announced partnership between IAMS dog food and Whistle smart devices, pet parents are empowered to be an expert of their dog’s health, helping keep their dogs at their best with a whole new way to care for our canine friends.
The brands are partnering to support the health and wellness of pets through science, nutrition and technology. By using the leading pet tech healthcare capabilities of Whistle smart devices, pet parents can identify the nutritional needs of their dog through data-driven insights based on their behavior and choose a tailored IAMS dog food to help keep their dog healthy.
“The partnership between IAMS dog food and Whistle Health is an incredible example of marrying leading technology with tailored nutrition to support the health of our pets,” said Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America. “We know that pet parents want the best for their dogs, and we’re making it easier for them to track their dog’s habits with the Whistle smart device to help choose the best IAMS nutritional solution to support their dog’s holistic health.”
Whistle Health tracks key health metrics like a dog’s activity levels, eating and drinking times and scratching and licking habits, which gives dog parents insights to detect potential health issues, monitor and manage chronic health conditions and make data-driven decisions on the best way to care for their pets, including how to choose the most appropriate IAMS product for their respective nutritional needs. For example, if the Whistle smart device identifies that your dog may not be physically active or is overeating, you can select the IAMS Healthy Weight diet to support a healthy metabolism and help them reach a healthy weight.
“Whistle Health is the first product of its kind to help pet parents understand their dog’s behaviors and needs based on data,” said Kate Balingit, General Manager of Whistle. “Whistle’s ground-breaking artificial intelligence was built by marrying an unprecedented amount of time series data with clinical insights, to create an entirely new way of understanding your dog’s health every single day. By pairing our technology with the IAMS brand’s nutritional solutions, we’re able to create an even better experience for pet parents who want to provide personalized care for their dog.”
For more information on the partnership and to find the right products for your dog, click here.