May 11, 2020

IPP Launches ‘Things My Human Knows’ Custom Caregiver Guide

Independent Pet Partners (IPP), the parent company of independent brands Loyal Companion, Chuck & Don’s Pet Food & Supplies, Kriser’s Natural Pet and Natural Pawz, has launched the “Things My Human Knows” ( custom caregiver guide to make sure pets are properly cared for with caregivers or in times of crisis and life’s unforeseen occurrences.

The customizable manual, created in collaboration with pet parents, vets and pet experts, is a sharable “pet prep” guide for pet families to document pet information such as name, nicknames, feeding directions related to food and nutrition, exercise routine, bathroom habits, commands, house rules, social skills and temperament, playtime preferences and toys – even where to find the leash and pet food. Owners are also prompted to fill out important information like vet contacts and microchip details to make sure their pets are taken care of properly when they aren’t home or in case unexpected events impact the family.

“Our pets are a valuable part of our lives and families yet having a plan in place for their care during unexpected or even expected circumstances is often overlooked. The best time to make a plan for who takes care of your pet and how, is right now,” said Tricia Nichols, Independent Pet Partners’ CMO. “To help, we created a customizable guide that can hold all essential information so pet parents can ensure familiar routines are kept and stress is reduced.”

IPP has launched an extensive #petprep marketing campaign to reach pet owners with this exclusive resource. In addition to completing the manual, IPP recommends pet families take the following preparedness steps:

  • Identify a caregiver
  • Have a backup caregiver.
  • Display “Pet Inside” stickers.
  • Stock up on essentials.
  • Keep identification current.
  • Build an emergency kit.

IPP has also put together a wide variety of wellness resources and practices to ensure pets thrive during this stressful time. Last week, the company launched a new shopping option for pet families to buy online and pick-up orders in-store or curbside to make sure customers can get all their pet essentials and still adhere to social distancing policies. Its recent wellness series includes helpful at-home guides on grooming, stress relief, nutrition, indoor play and mental health. The series was inspired by IPP’s 5 Pillars of Pet Wellness™ , which were developed through a collaboration between IPP and the University of Denver.

IPP’s network of stores offers a community of pet experts dedicated to holistic pet wellness along with natural food, healthy treats, supplies, services (varies by location), advice and a comprehensive loyalty program.

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