Jackie Bulger Joins Gott Pet Products
Gott Pet Products this week announced that Jackie Bulger has joined its team as the company’s new E-commerce Manager, where she will oversee online strategy and execution for its brands, Charlee Bear and Hound & Gatos.
With more than 20 years of experience in the pet industry and a proven track record of accelerating growth through strategic digital initiatives, Bulger steps into her new role ready to drive continued success. She will be responsible for maximizing e-commerce presence for both brands, including brand stores, enhanced content, product detail pages and search optimization. She will also build strategic partnerships with Amazon and Chewy, plan promotional calendars and develop impactful advertising campaigns to drive awareness, consideration and new-to-brand consumer acquisition. Additionally, she will implement, monitor and enforce the MAP policy to protect brand integrity and support continued online growth.
Before joining Gott Pet Products, Bulger served as E-commerce Sales Manager at BrightPet Nutrition Group, where her responsibilities included maximizing growth and online presence for all BrightPet brands, including stores, enhanced content, product detail pages, search optimization and advertising strategy. Prior to that, she held key roles at Hyper Pet and Mars Petcare, where she drove accelerated growth and profitability across major e-commerce platforms like Amazon, Chewy, Pet360, Jet and Walmart.com and more. She also improved the customer experience and optimized organic search by refining key aspects of the product detail pages, including titles, descriptions, bullet points and images.
“Jackie’s expertise in digital strategy, brand building and retail partnerships is a tremendous asset to our team,” said Rob Cadenhead, General Manager of Gott Pet Products. “Her deep understanding of the online pet retail landscape will play a pivotal role in expanding our eCommerce footprint and attracting new consumers to Charlee Bear and Hound & Gatos.”