June 6, 2023

Jolly Pets Announces Expansion into PetSmart Stores Nationwide

Jolly Pets, a manufacturer of premier pet products made in the U.S., has partnered with PetSmart, the nation’s largest pet retail chain, to expand reach into more than 1,500 stores across the country. Louisa Casto, marketing director for Jolly Pets, a subsidiary of Tenth Avenue Holdings (TAH) LLC, made the announcement. The partnership will leverage PetSmart’s extensive retail network, market expertise and trusted reputation to make Jolly Pets products easily accessible to brick-and-mortar shoppers. This collaboration enables Jolly Pets to further its mission of enhancing playtime experiences and bonds between pets and their owners.

“We couldn’t be prouder to see our efforts recognized by PetSmart, a trusted authority in the pet industry. The expansion into PetSmart stores nationwide marks an exciting chapter in the growth of Jolly Pets,” said Casto. “This partnership is a testament to the exceptional quality and value that our products offer shoppers. Our team has worked tirelessly to develop solutions that address the unique needs of pets and their devoted owners.”

“Jolly Pets is a long-standing pet industry enrichment toy leader, and we are excited to help bring their quality and innovate products to PetSmart,” said Amy Good, senior business manager at Acosta Pet, the sales and marketing agency behind the Jolly Pets / PetSmart partnership.

Jolly Pets is renowned for its commitment to creating durable and engaging toys that withstand rigorous, interactive play and offer endless entertainment. Innovative designs are carefully crafted using pet-safe materials to ensure the utmost safety and durability, making them suitable for dogs of all breeds and sizes.

Simon Power, sales director for Jolly Pets, added: “PetSmart shares our passion for providing high-quality products and exceptional customer service. With their extensive reach and reputation as a trusted authority in the pet industry, PetSmart is the perfect partner to help us introduce Jolly Pets dog toys to a wider audience. Shoppers can now conveniently find our toys at their nearest PetSmart store, providing them with access to a diverse selection of engaging toys that promote exercise, mental stimulation and overall well-being for beloved pets.”

PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel dog and cat boarding facilities. The globally recognizable brand is known for its dedication to providing pet owners the best products and services. The nationwide availability of Jolly Pets dog toys in PetSmart stores will give customers easy access to a diverse range of toys designed to promote exercise, mental stimulation and joyful playtime experiences.

Jolly Pets’ wide range of products is also available at JollyPets.com. For further information, visit

Jolly Pets.

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