March 1, 2023

Jolly Pets Launches New Fill’n Treat Product March 1 on National Peanut Butter Lovers Day

Jolly Pets, a manufacturer of pet products made in the US and a subsidiary of Tenth Avenue Holdings (TAH) LLC, is launching its first all-natural consumable product, Fill’n Treat on March 1, National Peanut Butter Lovers Day. It will be introduced to the trade at Global Pet Expo, Orange County Convention Center North / South Building, Booth 4005, March 22-24. Charlie Rosse, CEO of Jolly Pets, made the announcement.

Louisa Casto, head of marketing at Jolly Pets said, “Our vision is not just to make a dog toy; it’s to make a quality toy that will enrich your pet’s life. In addition to our latest products — the Jolly Dipper and Tree Tugger that was launched last year — we will be debuting a delicious dog treat even pet owners will want to eat! Now we not only have interactive toys to make your dog happy but yummy treats, as well.”

The Jolly Pets team spent more than a year testing hundreds of formulations. Crafted from just three all natural ingredients — roasted peanuts, ethically sourced palm oil, ground pumpkin powder — Fill’n Treat is designed with a handy no-mess spout for easy stuffing and delicious treating fun. The treat is made in the US, enriched with real, all-natural pumpkin for healthy digestion, gluten-free. It has no preservatives, artificial flavors or colors and no added sugar, salt, high fructose corn syrup or xylitol.

“The talented team at Jolly Pets worked diligently to insure they had a 100 percent all-natural product for their first-ever dog treat. That purposeful attention to excellence continues to exemplify the passion they have for focusing on the health and happiness of your pet,” said Rosse.

The 5-ounce Fill’n Treat has Manufacturer’s Suggested Retail Price (MSRP) of $7.99 and the 1-ounce Fill’n Treat has MSRP of $1.99. It is available for purchase at Please contact for wholesale information or visit Jolly Pets.

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