JustFoodForDogs Expands Fresh Dog Food Portfolio at PetSmart
JustFoodForDogs, a pioneer in fresh, human-grade dog nutrition, is expanding its fresh-frozen offerings nationwide through a new partnership with PetSmart, the nation’s largest omni-channel pet retailer. This retail expansion marks a significant step forward in making minimally processed, veterinarian-developed meals more accessible, reinforcing the industry’s movement toward higher-quality, whole-food nutrition.
As consumer awareness around dog health continues to evolve, demand for fresh and frozen food has surged. In 2024, Circana data revealed that the fresh dog food category experienced a 30-percent increase in dollar sales within the multi-outlet retail channel (MULO), significantly outpacing the overall dog food category’s growth of 2.4 percent during the same timeframe. Looking ahead, market research from Technavio projects that the fresh pet food market in the US will grow by USD 3.2 billion between 2025 and 2029, with a compound annual growth rate (CAGR) of 21.2 percent. JustFoodForDogs has been at the forefront of this shift, offering research-backed nutrition made with high-quality meats and whole-food ingredients, free from preservatives, artificial fillers and byproducts.
“Our PetSmart expansion’s importance extends beyond access —it’s about transforming the way people think about feeding their dogs,” said Carey Tischler, President of JustFoodForDogs. “Today’s dog parents expect real, science-driven nutrition that mirrors the standards they hold for their own food. Our PetSmart partnership makes it easier than ever to prioritize canine health with fresh, whole-food meals rooted in veterinary expertise.”
“We know that pet parents are looking for cleaner and healthier food options to feed their dogs the best nutrition possible,” said Erika Tervelt, Vice President of Consumables Merchandising at PetSmart. “With our partnership with JustFoodForDogs we’re expanding our offerings and are proud to provide high-quality, fresh-frozen options that meet the needs of pet parents and support their pets’ well-being.”
Meeting the Growing Demand for Better Dog Nutrition
As fresh food continues to disrupt the traditional dog nutrition landscape, major retailers are responding by expanding their offerings of minimally processed, research-backed meals. The addition of JustFoodForDogs’ fresh-frozen recipes at PetSmart strengthens the brand’s position as a category leader, offering a convenient, premium alternative to kibble and canned food.
With this expansion, PetSmart shoppers will now have access to a curated selection of JustFoodForDogs’ most popular recipes, formulated by an in-house team of veterinarians and dog nutrition specialists. This partnership reflects a larger industry transformation, where fresh, whole-food meals are becoming the gold standard.
For more information about JustFoodForDogs and its mission to revolutionize dog nutrition, visit JustFoodForDogs and to shop JustFoodForDogs at PetSmart visit a local store or PetSmart.